powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Mon., April 22-25) -- Mavs/Stars postseason palooza

@unclebarkycom on Twitter
The Dallas Mavericks again ended their post-season run in the first round with Monday night’s loss to the Oklahoma City Thunder on their home floor.

The Dallas Stars will play on after closing out the Minnesota Wild in dramatic fashion Sunday afternoon. The Mavs also played on Saturday and the Stars on Friday. Let’s take a look at the D-FW numbers in reverse order of appearance.

Monday -- The Thunder won 118-104 to advance by whipping the Mavs in five games. Viewers had the choice of the homegrown “homer” call on TXA21 or TNT’s national telecast.

Total Viewers
TNT -- 120,401
TXA21 -- 99,154

Advertiser-prized 18-to-49-year-olds
TNT -- 73,041
TXA21 -- 53,987

Sunday -- The Stars took their series 4 games to 2 by holding off the Wild’s furious third period rally to win 5-4. The game was shown only on NBC Sunday afternoon. It averaged 84,989 total viewers and 50,811 in the 18-to-49 age range. The competing afternoon Texas Rangers-Chicago White Sox game on Fox Sports Southwest had 113,318 total viewers and 34,933 in the 18-to-49 demographic.

Saturday -- The Mavs lost Game 4 at home Saturday night by a score of 119-108. It was televised on TXA21 and ESPN.

Total Viewers
ESPN -- 177,060
TXA21 -- 113,318

ESPN -- 85,744
TXA21 -- 50,811

Friday -- The Stars lost Game 5 of their series 5-4 in overtime. Shown only on Fox Sports Southwest, it drew 106,236 total viewers (cracking the 100,000 mark for the only time) and 66,690 in the 18-to-49 motherlode.

All in all, the Stars had very impressive percentages of 18-to-49-year-olds throughout their six-game series with the Wild while TXA21 struggled against the national telecasts on ESPN and TNT.

Game 1 marked the only time TXA21 beat the national cable presentation, narrowly prevailing over ESPN in both cases. Incorrect on-screen listings for TXA21 may have hurt the audience potential in the early going, but that was remedied later in the series. In any event, TXA21’s rooting interest in the Mavs, on the part of Mark Followill, Derek Harper and Jeff “Skin” Wade, simply didn’t play as well as might have been expected in the Mavericks’ home market.

Elsewhere in prime-time, Monday’s top draw, ABC’s Dancing with the Stars, pulled in 262,049 total viewers for its latest 7 to 9 p.m. edition. But the best showing among 18-to-49-year-olds came Fox4’s 9 p.m. local newscast with 76,217. Fox’s 8 p.m. season finale of Lucifer also had more 18-to-49-year-olds (66,690) than the second hours of both DWTS and NBC’s The Voice.

Here are the Friday and Monday local news derby results for the four-way competitions among Fox4, NBC5, TEGNA8 and CBS11.

Friday -- CBS11 had the most total viewers at 10 p.m. while NBC5 ran first with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 won at 6 a.m. in total viewers, but the Peacock was tops with 25-to-54-year-olds.

TEGNA8 ran the table at 6 p.m. The 5 p.m. golds went to Fox4 in total viewers and NBC5 in the 25-to-54 demographic.

Monday -- TEGNA8 won in total viewers at 10 p.m., but Fox4 had the edge with 25-to-54-year-olds.

Fox4 notched twin wins at 6 a.m. and also swept the 5 p.m. competitions. NBC5 ran first in both ratings measurements at 6 p.m.

Email comments or questions to: unclebarky@verizon.net