Local Nielsen ratings snapshot (Thurs.-Sun., June 15-18) -- double dose of downturns for Megyn Kelly/NBC
06/19/17 10:38 AM
By ED BARK
@unclebarkycom on Twitter
NBC News and Megyn Kelly learned the hard way Sunday night. Their up-close look at hate-mongering lunatic Alex Jones turned off both major advertisers and D-FW viewers.
The network’s 6 p.m. edition of Sunday Night with Megyn Kelly, with the first extended segment devoted to Jones, took a pounding from the final full hour of Fox’s U.S. Open golf coverage and CBS’ competing 60 Minutes repeat. Worse yet, major advertisers bailed, leaving Megyn Kelly with a mix of Ad Council-approved public service spots, promos for NBC shows and fire rate-seeking minor league sponsors. In other words, even strong ratings wouldn’t have mattered because the advertising wasn’t enough to pay NBC’s bills, including the anchor’s mega-salary for jumping from Fox News Channel.
The U.S. Open, which ended at 7:13 p.m. with a decisive 4-stroke win by Brooks Koepka, drew 218,133 viewers for Fox’s final full hour of coverage from 6 to 7 p.m. 60 Minutes and its collection of previously aired stories had 123,609 viewers while Megyn Kelly clocked in with 65,440. The first 15 minutes of her show did make a stronger showing than the rest of the program, with 87,253 viewers before the final quarter-hour tailed off to 50,898.
Among advertiser-coveted 18-to-49-year-olds, the U.S. Open easily led from 6 to 7 p.m. with 76,970 viewers while the 60 Minutes rerun had a slight edge over Megyn Kelly -- 15,073 to 14,432.
Friday’s top prime-time performer, CBS’ 8 p.m. rerun of Hawaii Five-0, pulled in 133,788 total viewers while NBC’s two-hour reprise of America’s Got Talent was tops with 18-to-49-year-olds (40,409).
On Thursday, the prime-time parade was led by CBS’ The Big Bang Theory rerun in both total viewers (189,049) and 18-to-49-year-olds (43,937). ABC’s 9 p.m. hour of The $100,000 Pyramid ran just a wisp behind Big Bang with 43,296 viewers in the key 18-to-49 age range.
Here are the Thursday and Friday local news derby results.
Thursday -- TEGNA8 won in total viewers at 10 p.m., but Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 and NBC5 tied for first place at 6 a.m. in total viewers while Fox4 had the 25-to-54 gold to itself.
The Peacock swept the 5 p.m. competitions and added a 6 p.m. win in total viewers. TEGNA8 had the most 25-to-54-year-olds at 6 p.m. Fox4’s 5 and 6 p.m. newscasts were rubbed out by the Fox network’s U.S. Open coverage.
Friday -- NBC5 prospered with sweeps at 5, 6 and 10 p.m. Fox4 remained in charge at 6 a.m. with twin wins. The latter station’s 5 and 6 p.m. editions again were blotted out by golf.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
NBC News and Megyn Kelly learned the hard way Sunday night. Their up-close look at hate-mongering lunatic Alex Jones turned off both major advertisers and D-FW viewers.
The network’s 6 p.m. edition of Sunday Night with Megyn Kelly, with the first extended segment devoted to Jones, took a pounding from the final full hour of Fox’s U.S. Open golf coverage and CBS’ competing 60 Minutes repeat. Worse yet, major advertisers bailed, leaving Megyn Kelly with a mix of Ad Council-approved public service spots, promos for NBC shows and fire rate-seeking minor league sponsors. In other words, even strong ratings wouldn’t have mattered because the advertising wasn’t enough to pay NBC’s bills, including the anchor’s mega-salary for jumping from Fox News Channel.
The U.S. Open, which ended at 7:13 p.m. with a decisive 4-stroke win by Brooks Koepka, drew 218,133 viewers for Fox’s final full hour of coverage from 6 to 7 p.m. 60 Minutes and its collection of previously aired stories had 123,609 viewers while Megyn Kelly clocked in with 65,440. The first 15 minutes of her show did make a stronger showing than the rest of the program, with 87,253 viewers before the final quarter-hour tailed off to 50,898.
Among advertiser-coveted 18-to-49-year-olds, the U.S. Open easily led from 6 to 7 p.m. with 76,970 viewers while the 60 Minutes rerun had a slight edge over Megyn Kelly -- 15,073 to 14,432.
Friday’s top prime-time performer, CBS’ 8 p.m. rerun of Hawaii Five-0, pulled in 133,788 total viewers while NBC’s two-hour reprise of America’s Got Talent was tops with 18-to-49-year-olds (40,409).
On Thursday, the prime-time parade was led by CBS’ The Big Bang Theory rerun in both total viewers (189,049) and 18-to-49-year-olds (43,937). ABC’s 9 p.m. hour of The $100,000 Pyramid ran just a wisp behind Big Bang with 43,296 viewers in the key 18-to-49 age range.
Here are the Thursday and Friday local news derby results.
Thursday -- TEGNA8 won in total viewers at 10 p.m., but Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 and NBC5 tied for first place at 6 a.m. in total viewers while Fox4 had the 25-to-54 gold to itself.
The Peacock swept the 5 p.m. competitions and added a 6 p.m. win in total viewers. TEGNA8 had the most 25-to-54-year-olds at 6 p.m. Fox4’s 5 and 6 p.m. newscasts were rubbed out by the Fox network’s U.S. Open coverage.
Friday -- NBC5 prospered with sweeps at 5, 6 and 10 p.m. Fox4 remained in charge at 6 a.m. with twin wins. The latter station’s 5 and 6 p.m. editions again were blotted out by golf.
Email comments or questions to: unclebarky@verizon.net