Local Nielsen ratings snapshot (Thurs., Oct. 25) -- "sweeps" start with Fox's NFL outdrawing Fox's World Series
10/26/18 11:03 AM
By ED BARK
@unclebarkycom on Twitter
This is the reality for major league baseball. Fox’s regular season Thursday Night Football game between the Houston Texans and Miami Dolphins outdrew the first two games of Fox’s World Series.
The Texans’ 42-23 rout of the Dolphins, which stretched to 10:43 p.m., averaged 295,231 D-FW viewers and picked up an additional 63,264 stragglers for the NFL Net simulcast. Games 1 and 2 of the Boston Red Sox-Los Angeles Dodgers championship matchup each drew 274,143 viewers. So on Fox alone, football had the edge on both nights, with extra gravy from NFL Net.
Among advertiser-coveted 18-to-49-year-olds, Thursday Night Football pulled in 102,653 viewers, with an additional 39,250 watching NFL Net.
Game 1 of the World Series drew 87,557 viewers in this key demographic and Game 2 inched up to 90,576.
It otherwise was the first weeknight of the four-week November ratings “sweeps.” In total viewers, CBS won the 7 to 8 p.m. hour with new episodes of The Big Bang Theory (302,260) and Young Sheldon (281,172). Football then took over, building to a peak audience of 316,319 on Fox alone for each of the 15-minute segments between 9:30 and 10:15 p.m. In the 18-to-49 realm, Big Bang won its half hour before Thursday Night Football reigned for the rest of the night.
OK, here are the local news derby results for opening day of the sweeps.
CBS11 drew the most total viewers at 10 p.m. in a downsized three-way race while NBC5 won with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 cruised to another 6 a.m. sweep, where it hasn’t lost a single weekday since Good Friday (March 30).
At 6 p.m., CBS11 took the total viewers gold and Fox4 won among 25-to-54-year-olds. Fox4 and NBC5 shared the 5 p.m. lead in total viewers, with Fox4 alone on top with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
This is the reality for major league baseball. Fox’s regular season Thursday Night Football game between the Houston Texans and Miami Dolphins outdrew the first two games of Fox’s World Series.
The Texans’ 42-23 rout of the Dolphins, which stretched to 10:43 p.m., averaged 295,231 D-FW viewers and picked up an additional 63,264 stragglers for the NFL Net simulcast. Games 1 and 2 of the Boston Red Sox-Los Angeles Dodgers championship matchup each drew 274,143 viewers. So on Fox alone, football had the edge on both nights, with extra gravy from NFL Net.
Among advertiser-coveted 18-to-49-year-olds, Thursday Night Football pulled in 102,653 viewers, with an additional 39,250 watching NFL Net.
Game 1 of the World Series drew 87,557 viewers in this key demographic and Game 2 inched up to 90,576.
It otherwise was the first weeknight of the four-week November ratings “sweeps.” In total viewers, CBS won the 7 to 8 p.m. hour with new episodes of The Big Bang Theory (302,260) and Young Sheldon (281,172). Football then took over, building to a peak audience of 316,319 on Fox alone for each of the 15-minute segments between 9:30 and 10:15 p.m. In the 18-to-49 realm, Big Bang won its half hour before Thursday Night Football reigned for the rest of the night.
OK, here are the local news derby results for opening day of the sweeps.
CBS11 drew the most total viewers at 10 p.m. in a downsized three-way race while NBC5 won with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 cruised to another 6 a.m. sweep, where it hasn’t lost a single weekday since Good Friday (March 30).
At 6 p.m., CBS11 took the total viewers gold and Fox4 won among 25-to-54-year-olds. Fox4 and NBC5 shared the 5 p.m. lead in total viewers, with Fox4 alone on top with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net