Local Nielsen ratings snapshot (Wed., March 28) -- Empire's return helps to fortify Fox
03/29/18 02:08 PM
By ED BARK
@unclebarkycom on Twitter
Having Empire as your Wednesday night leadoff hitter is far better for Fox than being stuck with The X-Files for the past three months.
The steamy serial drama made a solid return in the 7 p.m. hour, leading all prime-time programming in total D-FW viewers with 235,029 while also ranking No. 1 with advertiser-coveted 18-to-49-year-olds (81,136).
The companion return of Fox’s Star then drooped to 142,442 total viewers, considerably fewer than 9-1-1 drew in that slot until its season finale last Wednesday. CBS’ Seal Team won the hour with 163,808 total viewers. Among 18-to-49ers, ABC’s Modern Family won from 8 to 8:30 p.m. before the second half of Star had the edge from 8:30 to 9 p.m.
The 9 p.m. hour was split between Fox4’s local newscast in total viewers (220,785) and CBS’ Criminal Minds in the 18-to-49 age range (59,291).
ABC’s 7:30 p.m. premiere of the Zach Braff sitcom Alex, Inc. improved on its lead-in from The Goldbergs in both ratings measurements, but still couldn’t avoid a last place finish in total viewers among the Big Four broadcast networks. But it moved into second place in its time slot with 18-to-49-year-olds.
Here are Wednesday’s local news derby results.
Fox4 beat the drums twice at 10 p.m. with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
The station as a matter of course also swept the 6 a.m. competitions while running first at 5 and 6 p.m. with 25-to-54-year-olds. NBC5 took the total viewer golds in both early evening hours.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Having Empire as your Wednesday night leadoff hitter is far better for Fox than being stuck with The X-Files for the past three months.
The steamy serial drama made a solid return in the 7 p.m. hour, leading all prime-time programming in total D-FW viewers with 235,029 while also ranking No. 1 with advertiser-coveted 18-to-49-year-olds (81,136).
The companion return of Fox’s Star then drooped to 142,442 total viewers, considerably fewer than 9-1-1 drew in that slot until its season finale last Wednesday. CBS’ Seal Team won the hour with 163,808 total viewers. Among 18-to-49ers, ABC’s Modern Family won from 8 to 8:30 p.m. before the second half of Star had the edge from 8:30 to 9 p.m.
The 9 p.m. hour was split between Fox4’s local newscast in total viewers (220,785) and CBS’ Criminal Minds in the 18-to-49 age range (59,291).
ABC’s 7:30 p.m. premiere of the Zach Braff sitcom Alex, Inc. improved on its lead-in from The Goldbergs in both ratings measurements, but still couldn’t avoid a last place finish in total viewers among the Big Four broadcast networks. But it moved into second place in its time slot with 18-to-49-year-olds.
Here are Wednesday’s local news derby results.
Fox4 beat the drums twice at 10 p.m. with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
The station as a matter of course also swept the 6 a.m. competitions while running first at 5 and 6 p.m. with 25-to-54-year-olds. NBC5 took the total viewer golds in both early evening hours.
Email comments or questions to: unclebarky@verizon.net