Local Nielsen ratings snapshot (Tues., June 26) -- Yu hoo
06/27/12 11:32 AM
By ED BARK
@unclebarkycom
The Texas Rangers returned to the top of the prime-time scorecard Tuesday. A Yu Darvish win will do that for ya.
Rangers-Tigers averaged 257,416 D-FW viewers on Fox Sports Southwest, with 92,867 of them in the advertiser-prized 18-to-49 demographic. That out-distanced NBC's runner-up America's Got Talent, which had respective totals of 230,319 and 80,058 viewers in the 8 p.m. hour.
The Peacock's 9 p.m. edition of Love In the Wild then dropped off a cliff, pulling in just 67,741 total viewers, with 28,821 in the 18-to-49 age range. That's a classic case of squandering a lead-in. But CW33's 9 p.m. local newscast made LITW look like a ratings Colossus. It had a sub-puny 4,742 total viewers and "hashmarks" (no measurable audience) in the 18-to-49 demographic.
In local news derby results, the second edition of CBS11's early morning news thudded back to earth after a bit of a Monday bump-up for the debut of new anchors Brendan Higgins and Adrienne Bankert.
It had just 16,935 total viewers in the most-watched 6 a.m. hour, with no measurable audience in the key news demo of 25-to-54-year-olds. In comparison, the competing 6 a.m. hour of CW33's Eye Opener had 10,232 viewers in the 25-to-54 age range. Both ratings measurements were topped by Fox4, which drew 100,934 total viewers and a nice-sized percentage of 58,079 in the 25-to-54 group.
At 10 p.m., CBS11 won in total viewers but skidded to fourth place with 25-to-54-year-olds. Fox4 and NBC5 tied for first in that measurement.
WFAA8 won in total viewers at both 5 and 6 p.m. Among 25-to-54-year-olds, NBC5 and WFAA8 shared the 5 p.m. gold but the Peacock had the 6 p.m. top spot to itself.
@unclebarkycom
The Texas Rangers returned to the top of the prime-time scorecard Tuesday. A Yu Darvish win will do that for ya.
Rangers-Tigers averaged 257,416 D-FW viewers on Fox Sports Southwest, with 92,867 of them in the advertiser-prized 18-to-49 demographic. That out-distanced NBC's runner-up America's Got Talent, which had respective totals of 230,319 and 80,058 viewers in the 8 p.m. hour.
The Peacock's 9 p.m. edition of Love In the Wild then dropped off a cliff, pulling in just 67,741 total viewers, with 28,821 in the 18-to-49 age range. That's a classic case of squandering a lead-in. But CW33's 9 p.m. local newscast made LITW look like a ratings Colossus. It had a sub-puny 4,742 total viewers and "hashmarks" (no measurable audience) in the 18-to-49 demographic.
In local news derby results, the second edition of CBS11's early morning news thudded back to earth after a bit of a Monday bump-up for the debut of new anchors Brendan Higgins and Adrienne Bankert.
It had just 16,935 total viewers in the most-watched 6 a.m. hour, with no measurable audience in the key news demo of 25-to-54-year-olds. In comparison, the competing 6 a.m. hour of CW33's Eye Opener had 10,232 viewers in the 25-to-54 age range. Both ratings measurements were topped by Fox4, which drew 100,934 total viewers and a nice-sized percentage of 58,079 in the 25-to-54 group.
At 10 p.m., CBS11 won in total viewers but skidded to fourth place with 25-to-54-year-olds. Fox4 and NBC5 tied for first in that measurement.
WFAA8 won in total viewers at both 5 and 6 p.m. Among 25-to-54-year-olds, NBC5 and WFAA8 shared the 5 p.m. gold but the Peacock had the 6 p.m. top spot to itself.