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Local Nielsen ratings snapshot (Thurs.-Sun., Oct. 10-13) -- Cowboys fall just shy of season high

@unclebarkycom on Twitter
The injury-ravaged Dallas Cowboys gut-it-out win over arch rival Washington ended up as the season’s second most-watched regular season game to date.

The 31-16 victory on NBC’s Sunday Night Football, which ran from 7:31 to 10:38 p.m., averaged 1,540,982 D-FW viewers. That put it within a chip-shot field goal of the Sept. 8th opener, also on NBC’s main prime time stage. Dallas’ home win over the New York Giants, who remain winless, averaged 1,542,061 viewers.

Sunday’s Cowboys-Redskins game benefited from some Nielsen ratings inflation. A rating point was worth 68,842 viewers on Sept. 8th. Revised estimates for the new fall season have increased that estimate to 71,013 viewers. The third most-watched game now is the three-ring 51-48 home loss to Denver, which drew 1,299,538 viewers on Oct. 6th. The Cowboys are now 3-3, good enough for a first-place tie with the Eagles in the wobbly NFC East.

Sunday night’s second most-watched attraction was the return of AMC’s The Walking Dead, which had 305,356 viewers at 8 p.m. An eye-popping 221,456 of those viewers were within the advertiser-craved 18-to-49-year-old motherlode. The Cowboys were no slouches either, averaging 742,528 viewers in this key demographic. Still, Walking Dead had a substantially higher percentage.

Left for dead was the dramatic Game 2 of the American League Championship Series on Fox. Airing opposite Cowboys-Redskins, it averaged 113,621 total viewers.

Saturday’s big-ticket attraction, the annual Texas-Oklahoma matchup at Fair Park, fired up in hangover territory at 11 a.m. on ABC. The Longhorns’ 36-20 upset of the Sooners, which ended at 2:35 p.m., averaged 468,686 total viewers, with 201,915 within the 18-to-49 age range. Deduction: a lot of older alumni were watching.

Fox’s Baylor-Kansas State game averaged 170,431 total viewers following Texas-OU. It was slightly outdrawn by CBS’ competing Florida-LSU game (184,634 viewers).

Friday’s overall prime-time winners again were CBS’ Blue Bloods in total viewers (262,748) and ABC’s Shark Tank in the 18-to-49 Nielsens (71,647).

On Thursday night, CBS led wire-to-wire in total viewers with a lineup of The Big Bang Theory (390,572); The Millers (284,052); The Crazy Ones (276,951); Two and a Half Men (234,343) and Elementary (227,242).

Fox’s Glee, which aired its farewell to the late actor Cory Monteith, ran second in the 8 p.m. hour with 142,026 viewers. NBC’s 8 to 9 p.m. new pairing of Sean Hayes’ Sean Saves the World and The Michael J. Fox Show lagged badly in fourth place with 71,013 and 63,912 viewers respectively.

Led by Big Bang Theory, CBS also swept Thursday night’s 18-to-49 ratings.

Here are the four-way local news derby results for Thursday and Friday.

WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 likewise swept the 6 a.m. competitions. The station added a 5 p.m. win with 25-to-54-year-olds and tied WFAA8 for first in that measurement at 6 p.m.

The 5 and 6 p.m. golds in total viewers respectively went to NBC5 and WFAA8.

WFAA8 stayed strong at 10 p.m. with another sweep while Fox4 again ran the table at 6 a.m.

CBS11 had the most total viewers at 6 p.m., but Fox4 and WFAA8 tied for the top spot among 25-to-54-year-olds.

NBC5 nipped Fox4 for first at 5 p.m. in total viewers, but Fox4 edged the Peacock for the 25-to-54 win at that hour.

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