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Local Nielsen ratings snapshot (Thurs., Nov. 7) -- a coming out party for Fox Sports 1

@unclebarkycom on Twitter
This is how you get some traction as a fledgling sports network -- at least in the D-FW viewing area.

Fox Sports 1, which launched on Aug. 17th in place of the Speed channel, attracted its first significant attention Thursday night as TV’s venue for the Baylor-Oklahoma football game.

The unbeaten, No. 6-ranked Bears’ 41-12 thrashing of the No. 10 Sooners averaged 191,735 D-FW viewers on Fox Sports 1. And that’s big business for a network that had “hashmarks” (no measurable audience) for the majority of its broadcast day.

Although it started early at 6 p.m., Baylor-Oklahoma had more viewers than any of Fox’s prime-time attractions Thursday. It also outdrew the likes of ABC’s Scandal and NBC’s Parenthood and The Michael J. Fox Show.

Thursday’s other big Top 10 college football game, Stanford’s upset win over previously unbeaten Oregon, averaged 92,317 viewers on ESPN.

The night’s biggest draw, as usual, was CBS’ 7 p.m. episode of The Big Bang Theory. It had 440,281 viewers.

In Thursday’s local news derby results, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 ran the table at 6 a.m. while WFAA8 added 5 and 6 p.m. firsts in the 25-to-54 demographic.

NBC5 had the most total viewers at 5 p.m. The Peacock, WFAA8 and CBS11 tied for the top spot in that measurement at 6 p.m.

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