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Local Nielsen ratings snapshot (Thurs., March 20) -- Fox4's unstoppable Good Day

@unclebarkycom on Twitter
The prime-time ratings usually are front and center in this daily report. But sometimes other numbers cry out for attention.

In Thursday’s Nielsens, Fox4’s dominant Good Day jumped to the head of the pack by super-flexing in the 6 to 9 a.m. portion. This was particularly the case among 25-to-54-year-olds, the main advertiser target audience for news programming. More so than usual, Good Day just crushed everything in its wake, including the three network news morning shows.

From 6 to 7 a.m., here’s how it looked in the 25-to-54 demographic:

Fox4 -- 103,595 D-FW viewers
NBC5 -- 51,797
WFAA8 -- 39,610
CBS11 -- 27,422
CW33’s Eye Opener -- 15,235

(Of note: According to Nielsen, the 5 to 6 a.m. portion of Eye Opener had more viewers in the 25-to-54 age range than either WFAA8 or CBS11.)

Here’s the 25-to-54 scorecard, when Good Day went against the three network offerings from 7 to 9 a.m.

Fox4 -- 76,173
ABC’s Good Morning America -- 51,797
NBC’s Today -- 36,563
CBS This Morning -- 18,281

The 6 to 7 a.m. portion of Good Day had more viewers in the 25-to-54 age range Thursday than every Fox or Fox4 show except American Idol, which drew 109,688.

As a cash cow, though, Good Day is far more milk-able. That’s because Fox4 collects all the ad revenue within the show while getting only a small window of local commercials within Fox network programs such as Idol. So there you go.

On to prime-time, where the top performer, ABC’s Scandal, had 255,647 total viewers in the 9 p.m. hour. Scandal also ranked a runaway No. 1 among 18-to-49-year-olds, the key advertiser measurement for entertainment programming.

Fox otherwise prospered from 7 to 9 p.m. Hell’s Kitchen won the first hour in both total viewers and 18-to-49-year-olds. American Idol ran first in total viewers but was beaten in the 18-to-49 demographic by ABC’s competing Grey’s Anatomy.

The day’s most-watched NCAA basketball tourney attraction was CBS’ prime-time matchup between Texas and Arizona State, which the Longhorns won at the buzzer. It tipped off shortly after 8:30 p.m. and averaged 113,621 total viewers, including 61,877 in the 18-to-49 motherlode.

Here are the other local news derby results:

WFAA8 won at 10 p.m. in both total viewers and 25-to-54-year-olds, with CBS11’s late-nighter knocked deeper into the night by basketball.

Fox4 ran the table at 6 p.m., with CBS11 again a non-starter due to hoops. The 5 p.m. golds went to NBC5 in total viewers and Fox4 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net