Local Nielsen ratings snapshot (Fri.-Sun., Oct. 12-14) -- Cowboys again surpass one mil mark; Packers blast baseball
10/15/12 11:48 AM
By ED BARK
@unclebarkycom
Finding yet another novel way to lose, the Dallas Cowboys as usual lit up the D-FW ratings Sunday.
The blood-draining 31-29 road killer at Baltimore averaged 1,101,472 viewers on Fox, up from the season low of 1,018,862 who watched Dallas get mauled by the Bears almost two weeks earlier on Monday Night Football.
Fox continued to prosper with its late afternoon/early evening Giants-49ers game, which averaged 557,620 viewers in crunching CBS' competing Seattle Seahawks-New England Patriots faceoff (103,263 viewers).
Then it was baseball in prime-time -- and also time for most viewers to switch to the Green Bay Packers' thrashing of the formerly undefeated Houston Texans on NBC's Sunday Night Football.
Packers-Texans drew 536,968 viewers while Fox's Game 1 of the NLCS between the Cardinals and Giants deflated to 103,263. It's not a lotta fun in these parts watching the two National League teams that punched out the Texas Rangers in the last two World Series.
Baseball also was beaten by the ABC and CBS prime-time lineups, although by much smaller margins. Even ABC's struggling 666 Park Avenue managed to outdraw the Cards and Giants during Sunday's 9 p.m. hour. But from 8 to 9 p.m., the Season 3 premiere of AMC's The Walking Dead beat everything but football, with 206,526 viewers and a very impressive 159,470 of them within the 18-to-49 motherlode.
Saturday's Nielsens were paced by Oklahoma's pasting of Texas on ABC. The annual Cotton Bowl/State Fair throwdown averaged 371,747 viewers on ABC. The network's followup college game -- Texas Tech's demolition of previously undefeated West Virginia -- was Saturday's second most-watched attraction with 254,715 viewers.
On Friday, CBS led from start to finish in prime-time with its NCIS rerun and new episodes of CSI: NY and Blue Bloods. Advertiser-prized 18-to-49-year-olds narrowly preferred ABC's competing lineup of Shark Tank, What Would You Do? and 20/20.
Friday's four-way local news derby numbers went like this:
CBS11 romped at 10 p.m. in total viewers but went from first to worst among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 again led that parade, nipping Fox4.
Fox4 swept the 6 a.m. competitions. At 6 p.m., the golds went to CBS11 in total viewers and WFAA8 in the 25-to-54 demographic.
Fox4 and WFAA8 tied for first at 5 p.m. in total viewers while Fox4 notched a stand alone win with 25-to-54-year-olds.
unclebarky@verizon.net
@unclebarkycom
Finding yet another novel way to lose, the Dallas Cowboys as usual lit up the D-FW ratings Sunday.
The blood-draining 31-29 road killer at Baltimore averaged 1,101,472 viewers on Fox, up from the season low of 1,018,862 who watched Dallas get mauled by the Bears almost two weeks earlier on Monday Night Football.
Fox continued to prosper with its late afternoon/early evening Giants-49ers game, which averaged 557,620 viewers in crunching CBS' competing Seattle Seahawks-New England Patriots faceoff (103,263 viewers).
Then it was baseball in prime-time -- and also time for most viewers to switch to the Green Bay Packers' thrashing of the formerly undefeated Houston Texans on NBC's Sunday Night Football.
Packers-Texans drew 536,968 viewers while Fox's Game 1 of the NLCS between the Cardinals and Giants deflated to 103,263. It's not a lotta fun in these parts watching the two National League teams that punched out the Texas Rangers in the last two World Series.
Baseball also was beaten by the ABC and CBS prime-time lineups, although by much smaller margins. Even ABC's struggling 666 Park Avenue managed to outdraw the Cards and Giants during Sunday's 9 p.m. hour. But from 8 to 9 p.m., the Season 3 premiere of AMC's The Walking Dead beat everything but football, with 206,526 viewers and a very impressive 159,470 of them within the 18-to-49 motherlode.
Saturday's Nielsens were paced by Oklahoma's pasting of Texas on ABC. The annual Cotton Bowl/State Fair throwdown averaged 371,747 viewers on ABC. The network's followup college game -- Texas Tech's demolition of previously undefeated West Virginia -- was Saturday's second most-watched attraction with 254,715 viewers.
On Friday, CBS led from start to finish in prime-time with its NCIS rerun and new episodes of CSI: NY and Blue Bloods. Advertiser-prized 18-to-49-year-olds narrowly preferred ABC's competing lineup of Shark Tank, What Would You Do? and 20/20.
Friday's four-way local news derby numbers went like this:
CBS11 romped at 10 p.m. in total viewers but went from first to worst among 25-to-54-year-olds, the main advertiser target audience for news programming. WFAA8 again led that parade, nipping Fox4.
Fox4 swept the 6 a.m. competitions. At 6 p.m., the golds went to CBS11 in total viewers and WFAA8 in the 25-to-54 demographic.
Fox4 and WFAA8 tied for first at 5 p.m. in total viewers while Fox4 notched a stand alone win with 25-to-54-year-olds.
unclebarky@verizon.net