Local Nielsen ratings snapshot (Tues., Aug. 26)
08/27/08 09:54 AM
By ED BARK
Hillary Clinton's big night -- "No way, no how, no McCain" -- propelled Tuesday's second night of the Democratic National Convention. D-FW viewing levels spiked upward from Monday's, but with CBS still face-down in a ditch and barely ahead of MSNBC.
Mrs. Clinton's speech stretched past the prime-time witching hour to 10:07 p.m., with the Big Three commercial broadcast networks then sticking around a few more minutes before abdicating to local newscasts. Here are the seven-way total homes ratings from 9 to 10:15 p.m. (Nielsen Media Research measures in 15-minute increments):
ABC -- 116,909 homes
NBC -- 94,988 homes
FNC -- 73,068 homes
CNN -- 63,326 homes
PBS -- 48, 712 homes
CBS -- 41,405 homes
MSNBC -- 38,970 homes
CBS' Katie Couric-helmed convention coverage also had fewer viewers in the 9 to 10 p.m. hour than Fox4's local newscast, MY27's pair of Still Standing repeats, TXA21's Dr. Phil rerun and CW33's 9 p.m. local newscast.
Prime-time's biggest draw, a 7 p.m. repeat of CBS' NCIS, attracted 168,056 total homes, although the aggregate, seven-network convention ratings put Mrs. Clinton in far more homes.
The two-hour return of NBC's America's Got Talent, after a lengthy Olympics layoff, drew a less than imposing 158,314 homes.
In the local news derby, the 10 p.m. newscasts were thrown off schedule and therefore out of this report by convention overruns.
At 6 a.m., Fox4 won in total homes and tied for first place with NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming. With school back in session and the ratings more instructive, WFAA8 again ran third. Its total homes numbers were particularly dismal.
NBC5 swept the 5 p.m. competition in both measurements and WFAA8 did likewise at 6 p.m.
Hillary Clinton's big night -- "No way, no how, no McCain" -- propelled Tuesday's second night of the Democratic National Convention. D-FW viewing levels spiked upward from Monday's, but with CBS still face-down in a ditch and barely ahead of MSNBC.
Mrs. Clinton's speech stretched past the prime-time witching hour to 10:07 p.m., with the Big Three commercial broadcast networks then sticking around a few more minutes before abdicating to local newscasts. Here are the seven-way total homes ratings from 9 to 10:15 p.m. (Nielsen Media Research measures in 15-minute increments):
ABC -- 116,909 homes
NBC -- 94,988 homes
FNC -- 73,068 homes
CNN -- 63,326 homes
PBS -- 48, 712 homes
CBS -- 41,405 homes
MSNBC -- 38,970 homes
CBS' Katie Couric-helmed convention coverage also had fewer viewers in the 9 to 10 p.m. hour than Fox4's local newscast, MY27's pair of Still Standing repeats, TXA21's Dr. Phil rerun and CW33's 9 p.m. local newscast.
Prime-time's biggest draw, a 7 p.m. repeat of CBS' NCIS, attracted 168,056 total homes, although the aggregate, seven-network convention ratings put Mrs. Clinton in far more homes.
The two-hour return of NBC's America's Got Talent, after a lengthy Olympics layoff, drew a less than imposing 158,314 homes.
In the local news derby, the 10 p.m. newscasts were thrown off schedule and therefore out of this report by convention overruns.
At 6 a.m., Fox4 won in total homes and tied for first place with NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming. With school back in session and the ratings more instructive, WFAA8 again ran third. Its total homes numbers were particularly dismal.
NBC5 swept the 5 p.m. competition in both measurements and WFAA8 did likewise at 6 p.m.