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Local Nielsen ratings snapshot (Thurs., April 30) -- feeling a Draft

@unclebarkycom on Twitter
Round 1 of the NFL draft went the distance Thursday night.

That meant three-and-a-half hours of breathless, beef-on-the-hoof coverage from ESPN and the NFL Network. Many viewers somehow resisted.

Airing from 7 to 10: 30 p.m., the draft averaged 181,324 D-FW viewers on ESPN while NFL Net tacked on another 48,818. In the advertiser-prized 18-to-49 demographic, ESPN had 91,460 viewers and NFL Net, 34,692.

The Dallas Cowboys’ pick, No. 27, came at 10 p.m. ESPN’s total viewers coverage peaked from 9:30 to 10 p.m., with 223,168. NFL Net’s high point came from 8:15 to 8:30 p.m., when 69,740 viewers tuned in.

The draft fell far short of the audience for CBS’ 7 p.m. episode of The Big Bang Theory, which drew 453,310 total viewers and 173,459 in the 18-to-49 motherlode.

ABC’s extended 7 to 9 p.m. episode of Grey’s Anatomy also outdrew that two-hour portion of the draft with 258,038 total viewers while tying the NFL with 116,691 in the 18-to-49 age range. The draft held the top spot among all TV attractions from 9 to 10:30 p.m.

Here are Thursday’s local news derby numbers for the sixth weekday of the May “sweeps” ratings period.

NBC5 had the most total viewers at 10 p.m., but Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept both the 6 a.m. and 5 p.m. competitions.

At 6 p.m., CBS11 had the most total viewers while Fox4, NBC5 and Gannett8 tied for first among 25-to-54-year-olds.

YOU CAN SOON CALL HIM DR. JOHN -- After many years of studious work, veteran Gannett8 anchor John McCaa has earned his PhD. His “doctoral hooding” ceremony will be on May 13th at the University of Texas at Dallas. McCaa’s field of study is Humanities: History of Ideas.

“What a grind, but happy I did it,” McCaa said in a message to unclebarky.com Thursday night. Bravo for him.

Email comments or questions to: unclebarky@verizon.net