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Local Nielsen ratings snapshot (Wed., July 12) -- It's Big Brother again while ESPYS, Salvation fight for attention

@unclebarkycom on Twitter
Big Brother as usual paid the ratings rent for CBS but couldn’t keep the network’s following premiere of Salvation from bombing with advertiser-coveted 18-to-49-year-olds.

BB lured 96,213 D-FW viewers in this key demographic, nearly half its total audience of 196,320 viewers. Both hauls were prime-time bests Wednesday.

Salvation, in which Earth is facing the imminent arrival of a wipeout asteroid, then won from 8 to 9 p.m. in total viewers with 145,422, just enough to beat the competing hour of ABC’s three-hour ESPY awards (130,880 viewers). But Salvation crumbled to 19,243 viewers in the 18-to-49-year-old realm, well less than half the crowd for the competing hour of the ESPYS (48,107 viewers).

The full three-hour ESPYS, hosted by Peyton Manning, averaged 123,609 total viewers and 44,899 in the 18-to-49 demographic. The sports trophy giveaway was beaten in both measurements from 9 to 10 p.m. by Fox4’s local newscast, which had 159,964 total viewers and 51,314 in the 18-to-49 age range.

And now for Wednesday’s local news derby results.

TEGNA8 topped the 10 p.m. field in total viewers while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

NBC5 took a double turn in the 6 a.m. winner’s circle, where Fox4 usually holds the power.

TEGNA8 ran first in total viewers at 6 p.m., but Fox4 had the 25-to-54 gold. At 5 p.m., NBC5 drew the most total viewers while Fox4 again was tops with 25-to-54-year-olds.

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