Local Nielsen ratings snapshot (Tues., March 24) -- CBS gets a crime time fix
03/25/15 05:20 PM
By ED BARK
@unclebarkycom on Twitter
All four of the big-time broadcast networks went wall-to-wall with new episodes Tuesday night. CBS won from start to stop in total viewers while also getting one leg up with advertiser-prized 18-to-49-year-olds.
NCIS led off with a narrow win over NBC’s competing The Voice. The score was 341,726 total viewers to 313,830.
CBS’ NCIS: New Orleans then routed the competition at 8 p.m. with 306,856 viewers before the network’s Person of Interest held off Fox4’s 9 p.m. local newscast -- 174,350 viewers to 160,402.
Among 18-to-49-year-olds, the winners were The Voice, NCIS: New Orleans and Fox4’s news.
The second episode of NBC’s One Big Happy, which aired at 8:30 p.m., edged the second half-hour of ABC’s Marvel’s Agents of S.H.I.E.L.D. in total viewers. But Big Happy ran a grim-faced distant fourth in its time slot among viewers in the 18-to-49 range.
Here are Tuesday’s local news derby results.
Fox4, Gannett8 and CBS11 tied for the most total viewers at 10 p.m. but Fox4 had the top spot to itself with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions while Gannett8’s latter day demographic woes continued. The station ran fourth for the eighth straight weekday among 25-to-54-year-olds. Day in, day out, that used to be where CBS11 wound up.
CBS11 ran first in total viewers at 6 p.m., but Gannett8 had the edge with 25-to-54-year-olds. NBC5 joined in the victory spoils by running the table at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
All four of the big-time broadcast networks went wall-to-wall with new episodes Tuesday night. CBS won from start to stop in total viewers while also getting one leg up with advertiser-prized 18-to-49-year-olds.
NCIS led off with a narrow win over NBC’s competing The Voice. The score was 341,726 total viewers to 313,830.
CBS’ NCIS: New Orleans then routed the competition at 8 p.m. with 306,856 viewers before the network’s Person of Interest held off Fox4’s 9 p.m. local newscast -- 174,350 viewers to 160,402.
Among 18-to-49-year-olds, the winners were The Voice, NCIS: New Orleans and Fox4’s news.
The second episode of NBC’s One Big Happy, which aired at 8:30 p.m., edged the second half-hour of ABC’s Marvel’s Agents of S.H.I.E.L.D. in total viewers. But Big Happy ran a grim-faced distant fourth in its time slot among viewers in the 18-to-49 range.
Here are Tuesday’s local news derby results.
Fox4, Gannett8 and CBS11 tied for the most total viewers at 10 p.m. but Fox4 had the top spot to itself with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. competitions while Gannett8’s latter day demographic woes continued. The station ran fourth for the eighth straight weekday among 25-to-54-year-olds. Day in, day out, that used to be where CBS11 wound up.
CBS11 ran first in total viewers at 6 p.m., but Gannett8 had the edge with 25-to-54-year-olds. NBC5 joined in the victory spoils by running the table at 5 p.m.
Email comments or questions to: unclebarky@verizon.net