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Local Nielsen ratings snapshot (Wed., Aug. 21) -- Rangers still swinging for Nielsen fences

By ED BARK
@unclebarkycom
Completing their three-game sweep of the Astros, the first-place Texas Rangers likewise swept Wednesday night’s Nielsen ratings in total D-FW viewers.

The game on Fox Sports Southwest averaged 234,063 viewers in whipping new hours of CBS’ Big Brother (158,337 viewers at 7 p.m.) and NBC’s America’s Got Talent (151,452 viewers at 8 p.m.).

The only ratings dent in the long-lasting game, which ran a bit past 10:30 p.m., was a win by Big Brother among advertiser-prized 18-to-49-year-olds. The Rangers otherwise also swept the field in that key measurement.

Here are Wednesday’s four-way local news derby results:

WFAA8 had the most total viewers at 10 p.m., but Fox4 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 also scored twin wins at 6 a.m. and added a 5 p.m. gold with 25-to-54-year-olds. WFAA8 was tops in total viewers at 5 p.m.

The 6 p.m. firsts were split between CBS11 in total viewers and WFAA8 in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net