powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Thurs., Oct. 3) -- tough night for 3 of 4 premieres

@unclebarkycom on Twitter
The CW’s newest drain-in-the-neck arrived DOA while NBC’s two new sitcoms also ran into hard times Thursday night.

Only CBS’ The Millers had a fairly firm pulse among the quartet of series premieres. But it had the advantage of a big lead-in from The Big Bang Theory and dropped a big chunk of it.

Big Bang as usual was D-FW’s top draw, with 376,369 viewers at 7 p.m. The Millers then fell to 227,242 viewers but still won its time slot. Both series also led from 7 to 8 p.m. among advertiser-prized 18-to-49-year-olds.

NBC’s 7:30 p.m. newcomer, Welcome to the Family improved on its starvation audience feed from Parks and Recreation. But it still ran fifth in its time slot with just 85,216 viewers while moving up to fourth place among 18-to-49-year-olds against the second half of ABC’s Scandal repeat.

NBC’s 8 p.m. series premiere, Sean Saves the World, drew 120,722 total viewers. That was good enough to beat the first half of Fox’s Glee, which retaliated by thumping the Sean Hayes sitcom in the 18-to-49 demographic. ABC’s Grey’s Anatomy led the hour in both ratings measurements.

CW’s 8 p.m. offering, a spinoff of The Vampire Diaries called The Originals, lost more than half the audience it inherited from the blood-sucking mothership. That left Originals with a sub-paltry 42,608 total viewers. It also took a drubbing among 18-to-49-year-olds, where the fall-off from Vampire Diaries was even steeper.

CBS’ Elementary had the most total viewers at 9 p.m. (248,546) but ABC’s season premiere of Scandal comfortably led at that hour with 18-to-49-year-olds.

Thursday’s two marquee sitcom stars, Robin Williams and Michael J. Fox, had mixed results in their second weeks. CBS’ The Crazy Ones ran a solid second from 8 to 8:30 p.m. with 255,647 total viewers but was crunched by Grey’s Anatomy in the 18-to-49-year-old demographic. Still, it improved on its total viewers lead-in from The Millers while drawing the same number of 18-to-49-year-olds.

NBC’s The Michael J. Fox Show had just 113,621 total viewers, outdrawing only the second half of Glee among the Big Four broadcast networks. It tied Glee for third place among 18-to-49-year-olds, but more than doubled its audience in this measurement over the paltry lead-in from Sean Saves the World.

Here are Thursday’s local news derby numbers.

WFAA8 swept the 10 p.m. competitions, winning in both total viewers and 25-to-54-year-olds (the main advertiser target audience for news programming).

Fox4 again rolled to twin wins at 6 a.m. while also running first at 5 and 6 p.m. among 25-to-54-year-olds.

Fox4 and NBC5 tied for first in total viewers at 5 p.m. while the Peacock and CBS11 shared the total viewers lead at 6 p.m.

Email comments or questions to: unclebarky@verizon.net