Local Nielsen ratings snapshot (Mon.-Wed., May 4-6) -- They're alive!!!
05/07/09 07:39 PM
By ED BARK
Nielsen Media Research resolved an unprecedented wave of technical problems Thursday, showering local stations and networks with three days' ratings at once.
We begin our Monday-Wednesday rundown with Tuesday's late-starting Dallas Mavericks playoff game against Denver. Shown only on TNT, the Nuggets' eventual rout of the Mavs started at 9:54 p.m. and finally ground to a halt at 12:33 a.m. Wednesday. But the numbers were still pretty strong.
During the game's actual running time, Mavs-Nugs averaged 385,294 D-FW viewers. That's a dip -- but not a huge one -- from the 431,795 viewers for Sunday's Game 1 on ABC, in which Denver similarly ran Dallas off the floor in the fourth quarter.
The last 15 minutes of Tuesday's TNT presentation understandably drew the fewest viewers -- 259,077. Still, it more than quadrupled the audience for any single competing program in Wednesday's 12:15 to 12:30 a.m. slot. The concluding 15 minutes of Fox4's Law & Order: Criminal Intent repeat ran second with 53,144 viewers.
From 10: to 10:30 p.m., the Mavs also easily outdrew the most-watched local newscast -- on WFAA8.
Tuesday's biggest prime-time attraction, Fox's American Idol performance show, had 431,795 viewers to out-pace the Mavs for the night's overall top spot.
Wednesday's Idol performance show then ballooned to 524,797 viewers, with my personal fave, Allison Iraheta, getting shafted, er, voted off.
Here's how the local news derbies went:
MONDAY
WFAA8 ran first in total viewers at 10 p.m. by a slim margin over CBS11. But Fox4 barely nipped runnerup WFAA8 among 25-to-54-year-olds, the main advertiser target audience for news programming.
It otherwise was a big day for NBC5, which ran the table at 6 a.m. and 5 and 6 p.m. But its total viewers margin at 6 p.m. was a statistically insignificant one-hundredth of a rating point (664 viewers) over WFAA8. So chalk it up as a draw.
TUESDAY
NBC5 ran wild again at 6 a.m. and 5 and 6 p.m., sweeping the competitions in total viewers and 25-to-54-year-olds. This time it wasn't close in any of these three time slots. WFAA8 took the 10 p.m. golds, with CBS11 a close second in total viewers and Fox4 just a bit behind among 25-to-54-year-olds.
WEDNESDAY
The Peacock made it three for three with comfy twin wins at 6 a.m. The 10 p.m. golds were split between CBS11 in total viewers and Fox4 in the 25-to-54 demographic.
WFAA8 ran first at 5 and 6 p.m. in total viewers, and also notched a win at the later hour among 25-to-54-year-olds. NBC5 took first at 5 p.m. in the 25-to-54 demo.
Nielsen Media Research resolved an unprecedented wave of technical problems Thursday, showering local stations and networks with three days' ratings at once.
We begin our Monday-Wednesday rundown with Tuesday's late-starting Dallas Mavericks playoff game against Denver. Shown only on TNT, the Nuggets' eventual rout of the Mavs started at 9:54 p.m. and finally ground to a halt at 12:33 a.m. Wednesday. But the numbers were still pretty strong.
During the game's actual running time, Mavs-Nugs averaged 385,294 D-FW viewers. That's a dip -- but not a huge one -- from the 431,795 viewers for Sunday's Game 1 on ABC, in which Denver similarly ran Dallas off the floor in the fourth quarter.
The last 15 minutes of Tuesday's TNT presentation understandably drew the fewest viewers -- 259,077. Still, it more than quadrupled the audience for any single competing program in Wednesday's 12:15 to 12:30 a.m. slot. The concluding 15 minutes of Fox4's Law & Order: Criminal Intent repeat ran second with 53,144 viewers.
From 10: to 10:30 p.m., the Mavs also easily outdrew the most-watched local newscast -- on WFAA8.
Tuesday's biggest prime-time attraction, Fox's American Idol performance show, had 431,795 viewers to out-pace the Mavs for the night's overall top spot.
Wednesday's Idol performance show then ballooned to 524,797 viewers, with my personal fave, Allison Iraheta, getting shafted, er, voted off.
Here's how the local news derbies went:
MONDAY
WFAA8 ran first in total viewers at 10 p.m. by a slim margin over CBS11. But Fox4 barely nipped runnerup WFAA8 among 25-to-54-year-olds, the main advertiser target audience for news programming.
It otherwise was a big day for NBC5, which ran the table at 6 a.m. and 5 and 6 p.m. But its total viewers margin at 6 p.m. was a statistically insignificant one-hundredth of a rating point (664 viewers) over WFAA8. So chalk it up as a draw.
TUESDAY
NBC5 ran wild again at 6 a.m. and 5 and 6 p.m., sweeping the competitions in total viewers and 25-to-54-year-olds. This time it wasn't close in any of these three time slots. WFAA8 took the 10 p.m. golds, with CBS11 a close second in total viewers and Fox4 just a bit behind among 25-to-54-year-olds.
WEDNESDAY
The Peacock made it three for three with comfy twin wins at 6 a.m. The 10 p.m. golds were split between CBS11 in total viewers and Fox4 in the 25-to-54 demographic.
WFAA8 ran first at 5 and 6 p.m. in total viewers, and also notched a win at the later hour among 25-to-54-year-olds. NBC5 took first at 5 p.m. in the 25-to-54 demo.