Local Nielsen ratings snapshot (Thurs., Nov. 29) -- Cowboys ride again on Fox
11/30/18 11:16 AM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys are back in high ratings gear, with Thursday night’s shocking 13-10 upset of the jet-fueled New Orleans Saints bringing broad smiles to Fox/Fox4 bean counters. As did the bounteous numbers for last week’s Thanksgiving game.
Running until 10:15 p.m., Cowboys-Saints averaged 1,321,508 D-FW viewers on Fox and tacked on another 105,440 for the NFL Net’s simulcast for a grand total of 1,426,948. Those numbers greatly exceeded last year’s 1,011,338 viewers for the NBC/NFL Net Thursday prime-time matchup between the Cowboys and Washington Redskins. Dallas won 38-14 to end a three-game losing slide.
Among advertiser-coveted 18-to-49-year-olds, Cowboys-Saints drew 434,475 viewers on Fox and 57,365 on NFL Net for a combined 491,840. Last year’s Game 12 again was no match, with 343,266 viewers in the 18-to-49-year-old range watching Cowboys-Redskins.
CBS’ Young Sheldon rerun had the best showing directly opposite the Cowboys, with 168,703 viewers tuned to the 7:30 p.m. episode. CBS’ 8 p.m. episode of Mom ranked as the distant runner-up among 18-to-49ers with 36,230. Note: CBS’ 7 p.m. repeat of The Big Bang Theory had a bit bigger audiences in both ratings measurements, but only a small portion of it went directly against Cowboys-Saints.
Here are Thursday’s local news derby results.
CBS11 won a downsized three-way race in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 otherwise ruled with twin wins at 6 a.m. and at 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys are back in high ratings gear, with Thursday night’s shocking 13-10 upset of the jet-fueled New Orleans Saints bringing broad smiles to Fox/Fox4 bean counters. As did the bounteous numbers for last week’s Thanksgiving game.
Running until 10:15 p.m., Cowboys-Saints averaged 1,321,508 D-FW viewers on Fox and tacked on another 105,440 for the NFL Net’s simulcast for a grand total of 1,426,948. Those numbers greatly exceeded last year’s 1,011,338 viewers for the NBC/NFL Net Thursday prime-time matchup between the Cowboys and Washington Redskins. Dallas won 38-14 to end a three-game losing slide.
Among advertiser-coveted 18-to-49-year-olds, Cowboys-Saints drew 434,475 viewers on Fox and 57,365 on NFL Net for a combined 491,840. Last year’s Game 12 again was no match, with 343,266 viewers in the 18-to-49-year-old range watching Cowboys-Redskins.
CBS’ Young Sheldon rerun had the best showing directly opposite the Cowboys, with 168,703 viewers tuned to the 7:30 p.m. episode. CBS’ 8 p.m. episode of Mom ranked as the distant runner-up among 18-to-49ers with 36,230. Note: CBS’ 7 p.m. repeat of The Big Bang Theory had a bit bigger audiences in both ratings measurements, but only a small portion of it went directly against Cowboys-Saints.
Here are Thursday’s local news derby results.
CBS11 won a downsized three-way race in both total viewers and among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 otherwise ruled with twin wins at 6 a.m. and at 5 and 6 p.m.
Email comments or questions to: unclebarky@verizon.net