Local Nielsen ratings snapshot (Mon., Sep. 23) -- first night of the new TV season
09/24/13 10:07 AM
By ED BARK
@unclebarkycom on Twitter
TV’s new season officially got underway Monday. And before looking at how the Big Four broadcast networks stacked up, let’s note that none of them could beat ESPN’s Monday Night Football.
Peyton Manning’s demolition of the hapless Oakland Raiders led all prime-time programming with an average of 357,978 D-FW viewers. It also had the most advertiser-prized 18-to-49-year-olds -- 194,553 of ‘em.
OK, now on to the broadcast network combat from 7 to 10 p.m.
7 to 8 P.M.
The return of NBC’s The Voice with its original four judges took the hour with 330,442 total viewers. ABC’s first half of Dancing with the Stars edged CBS’ one-hour season debut of How I Met Your Mother by a score of 220,294 viewers to 213,410 while Fox’s Bones lagged with 144,568.
The Voice also won easily among 18-to-49-year-olds, but HIMYM moved comfortably into second place ahead of DWTS. Bones again ran out of the money.
8 to 9 P.M.
The Voice again won in total viewers, with hour two of DWTS again finishing second. But Fox’s second episode of Sleepy Hollow showed resilience by improving significantly on Bones skimpy lead-in. Its 213,410 total viewers gave it the bronze ahead of CBS’ comedy combo of the returning 2 Broke Girls (158,337 viewers) and the new Mom (165,221 viewers).
Sleepy Hollow moved up to second place in the 18-to-49 demographic, with The Voice again easily winning and DWTS sliding to fourth place from 8:30 to 9 p.m. behind Mom.
9 to 10 P.M.
ABC’s venerable Castle won the hour with 268,484 total viewers, beating the premieres of NBC’s The Blacklist (240,947 viewers) and CBS’ Hostages (220,294 viewers).
Still, Hostages showed considerably more ratings punch. Its first 15 minutes drew 199,642 viewers after inheriting just 165,221 from the closing 15 minutes of Mom. Blacklist in contrast received a windfall of 337,326 viewers from The Voice but dropped to 275,368 in its initial 15 minutes. By 9:45 to 10 p.m., Hostages had further built its audience to 247,831 viewers while Blacklist dropped to 206,526 viewers. That’s a tune-in versus a tune-out, which bodes well for Hostages and not so well for Blacklist.
Among 18-to-49-year-olds, the full hours of Castle and Blacklist tied for first place with 92,493 viewers apiece. But by the closing 15-minute segment, Hostages was outdrawing Blacklist and tying Castle, which held its audience throughout the hour.
Over on Fox Sports Southwest, the Texas Rangers’ rout of the woeful Houston Astros left them still breathing for a Wild Card berth. The game averaged 103,263 total viewers.
In Monday’s local news derby results, WFAA8 ran the table at 10 p.m. with wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again swept the 6 a.m. competitions and also rang up first place finishes at 5 and 6 p.m. among 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m. and CBS11 ran first in that measurement at 6 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
TV’s new season officially got underway Monday. And before looking at how the Big Four broadcast networks stacked up, let’s note that none of them could beat ESPN’s Monday Night Football.
Peyton Manning’s demolition of the hapless Oakland Raiders led all prime-time programming with an average of 357,978 D-FW viewers. It also had the most advertiser-prized 18-to-49-year-olds -- 194,553 of ‘em.
OK, now on to the broadcast network combat from 7 to 10 p.m.
7 to 8 P.M.
The return of NBC’s The Voice with its original four judges took the hour with 330,442 total viewers. ABC’s first half of Dancing with the Stars edged CBS’ one-hour season debut of How I Met Your Mother by a score of 220,294 viewers to 213,410 while Fox’s Bones lagged with 144,568.
The Voice also won easily among 18-to-49-year-olds, but HIMYM moved comfortably into second place ahead of DWTS. Bones again ran out of the money.
8 to 9 P.M.
The Voice again won in total viewers, with hour two of DWTS again finishing second. But Fox’s second episode of Sleepy Hollow showed resilience by improving significantly on Bones skimpy lead-in. Its 213,410 total viewers gave it the bronze ahead of CBS’ comedy combo of the returning 2 Broke Girls (158,337 viewers) and the new Mom (165,221 viewers).
Sleepy Hollow moved up to second place in the 18-to-49 demographic, with The Voice again easily winning and DWTS sliding to fourth place from 8:30 to 9 p.m. behind Mom.
9 to 10 P.M.
ABC’s venerable Castle won the hour with 268,484 total viewers, beating the premieres of NBC’s The Blacklist (240,947 viewers) and CBS’ Hostages (220,294 viewers).
Still, Hostages showed considerably more ratings punch. Its first 15 minutes drew 199,642 viewers after inheriting just 165,221 from the closing 15 minutes of Mom. Blacklist in contrast received a windfall of 337,326 viewers from The Voice but dropped to 275,368 in its initial 15 minutes. By 9:45 to 10 p.m., Hostages had further built its audience to 247,831 viewers while Blacklist dropped to 206,526 viewers. That’s a tune-in versus a tune-out, which bodes well for Hostages and not so well for Blacklist.
Among 18-to-49-year-olds, the full hours of Castle and Blacklist tied for first place with 92,493 viewers apiece. But by the closing 15-minute segment, Hostages was outdrawing Blacklist and tying Castle, which held its audience throughout the hour.
Over on Fox Sports Southwest, the Texas Rangers’ rout of the woeful Houston Astros left them still breathing for a Wild Card berth. The game averaged 103,263 total viewers.
In Monday’s local news derby results, WFAA8 ran the table at 10 p.m. with wins in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 again swept the 6 a.m. competitions and also rang up first place finishes at 5 and 6 p.m. among 25-to-54-year-olds. NBC5 had the most total viewers at 5 p.m. and CBS11 ran first in that measurement at 6 p.m.
Email comments or questions to: unclebarky@verizon.net