Local Nielsen ratings snapshot (Tues., Aug. 16 ) -- Olympics still in decline
08/17/16 02:26 PM
By ED BARK
@unclebarkycom on Twitter
For the fifth straight day, NBC’s coverage of the Summer Olympics from Rio fell short of the equivalent Night 12 from the 2012 London Games.
Stretching to 11:09 p.m., Tuesday night’s coverage averaged 630,334 D-FW viewers compared to 704,506 for the London Olympics. London now leads Rio 8-4 in nights won and lost.
The first place Texas Rangers’ dramatic 5-4 extra inning home win against Oakland -- after blowing a ninth inning lead and then falling behind by two runs in the top of the 10th -- averaged 148,730 viewers on Fox Sports Southwest. CBS’ 7 p.m. repeat of NCIS took the silver with 169,978 viewers, although portions of the Rangers game had a higher peak audience than that.
Here are Tuesday’s local news derby results, with NBC5 again counted out of the 10 p.m. competition due to the Olympics over-run.
CBS11 had the most total viewers at 10 p.m. while Fox4 and TEGNA8 tied for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 won in total viewers at 6 a.m. and tied NBC5 for first among 25-to-54-year-olds.
The Peacock remained unbeaten at 5 and 6 p.m. in both ratings measurements during NBC’s Olympics run.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
For the fifth straight day, NBC’s coverage of the Summer Olympics from Rio fell short of the equivalent Night 12 from the 2012 London Games.
Stretching to 11:09 p.m., Tuesday night’s coverage averaged 630,334 D-FW viewers compared to 704,506 for the London Olympics. London now leads Rio 8-4 in nights won and lost.
The first place Texas Rangers’ dramatic 5-4 extra inning home win against Oakland -- after blowing a ninth inning lead and then falling behind by two runs in the top of the 10th -- averaged 148,730 viewers on Fox Sports Southwest. CBS’ 7 p.m. repeat of NCIS took the silver with 169,978 viewers, although portions of the Rangers game had a higher peak audience than that.
Here are Tuesday’s local news derby results, with NBC5 again counted out of the 10 p.m. competition due to the Olympics over-run.
CBS11 had the most total viewers at 10 p.m. while Fox4 and TEGNA8 tied for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 won in total viewers at 6 a.m. and tied NBC5 for first among 25-to-54-year-olds.
The Peacock remained unbeaten at 5 and 6 p.m. in both ratings measurements during NBC’s Olympics run.
Email comments or questions to: unclebarky@verizon.net