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CBS11 revs up early a.m. promo campaign, urges viewers to "Get your morning rollin' with Drolen"

CBS11 has been inching up ever so slightly in the 6 a.m. waker-upper hour. The station remains in fourth place, but not by the big gulp gaps of recent months. At least not lately.

This new promo, for blonde-alicious traffic anchor Whitney Drolen, is evidence that CBS11 at least is trying to get in the game. The station also has been touting its recently paired anchor team of Brendan Higgins and Adrienne Bankert with comedy-laced spots in the mold of WFAA8's (Ron) "Corning in the Morning" pace-setters.

Drolen, imported from the two CBS-owned stations in Los Angeles, at one point declares, "Sometimes there's detours to the detours." Perhaps she'd be better off just going for it and saying, "Hey motorists, my curves are sharper than any you'll find on the Fort Worth 'Mixmaster.' "

Just a thought. Here's the spot.