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Local Nielsen ratings snapshot (Thurs., March 6) -- another Big Bang pow

@unclebarkycom on Twitter
It’s become a given that CBS’ The Big Bang Theory will outdraw the first half-hour of Fox’s American Idol. And it wasn’t even close again Thursday night.

Big Bang pulled in 447,382 D-FW viewers from to 7 to 7:30 p.m. while Idol had its smallest crowd of the season (248,546 viewers) in that half-hour. Idol as a whole averaged 262,748 viewers, matching the audience for ABC’s 8 p.m. episode of Grey’s Anatomy.

Among advertiser-prized 18-to-49-year-olds, Idol ran third behind Big Bang and Grey’s while barely outdrawing ABC’s 9 p.m. hour of Scandal in this key demographic. Scandal and CBS’ Elementary tied for the most total viewers at 9 p.m. with 191,735.

NBC’s Jimmy Fallon continued to beat ABC’s Jimmy Kimmel and CBS’ David Letterman in both audience measurements, although his numbers keep shrinking. In these parts at least, Kimmel should notch his first victories next week with five shows originating from Austin and tied to the annual South by Southwest movie and music festival.

In Thursday’s local news derby results, WFAA8 swept the 10 p.m. Nielsens in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again ran the table at 6 a.m. while WFAA8 notched a pair of 6 p.m. wins.

NBC5 and WFAA8 tied for the most total viewers at 5 p.m.; Fox4 won with 25-to-54-year-olds.

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