Local Nielsen ratings snapshot (Mon.-Thurs., March 25-28) -- Tech's trouncing of Michigan takes top spot
03/29/19 10:37 AM
By ED BARK
@unclebarkycom on Twitter
Texas Tech graduated from the Sweet 16 to the Elite 8 Thursday night by routing Michigan on CBS.
The 63-44 win, which wasn’t that close, ranked as D-FW’s top overall TV attraction despite stretching to 11:05 p.m. Tech-Michigan averaged 182,276 viewers while ABC’s 7 p.m. episode of Grey’s Anatomy took the runner-up spot with 168,703.
Among advertiser-coveted 18-to-49-year-olds, the game tied Grey’s Anatomy for the top spot with 69,442 viewers apiece.
NBC’s 8:30 p.m. premiere of the Cheers-like Abby’s performed poorly with 42,176 total viewers and 12,077 in the 18-to-49 age range. Among the Big Four broadcast networks, that ranked it last in its time slot in total viewers, and in a third-place tie with the second half of Fox’s Orville in the 18-to-49 realm.
Over on Fox Sports Southwest, the Texas Rangers’ opening day averaged 63,264 total viewers, with well less than half of them (12,077) within the 18-to-49 motherlode. It didn’t help that the low-expectations Rangers were whacked 12-4 by the visiting Chicago Cubs.
Let’s rewind to Wednesday’s prime-time festivities, where NBC’s 8 p.m. hour of Chicago Fire topped the charts with 231,967 total viewers while the debut of LeBron James’ competing Million Dollar Mile drew less than half that crowd with 105.440 on CBS. Fox’s Empire and Fox4’s 9 p.m. local newscast shared the 18-to-49-year-old lead with 66,422 viewers each.
On Tuesday night, the golds went to CBS’ NCIS in total viewers (330,377) and NBC’s This Is Us among 18-to-49ers (81,518).
Monday’s prime-time champ, Fox4’s 9 p.m. news, led in both in total viewers (246,026) and with 18-to-49-year-olds (60,384).
Here are the four-way local news derby results for Monday through Thursday.
Monday -- WFAA8 and CBS11 shared the 10 p.m. lead in total viewers while Fox4 won outright with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win among 25-to-54-year-olds. NBC5 drew the most total viewers at 5 p.m.
Tuesday -- WFAA8 ran first at 10 p.m. in total viewers, but Fox4 again took the 25-to-54 cake.
Fox4 ran the table at 6 a.m. and led at 5 p.m. in total viewers. WFAA8 drew the most 25-to-54-year-olds at 5 p.m. and tied Fox4 for the lead in that demographic at 6 p.m. CBS11 entered the winner’s circle with the most total viewers at 6 p.m.
Wednesday -- NBC5 enjoyed an increasingly rare win at 10 p.m. in total viewers while Fox4 again took the 25-to-54 crown.
Fox4 as usual/always rolled with twin wins at 6 a.m. and also won at 5 and 6 p.m. among 25-to-54-year-olds. NBC5 ran first in total viewers at 5 p.m. and CBS11 did likewise at 6 p.m.
Thursday -- WFAA8 led in total viewers at 10 p.m., but Fox4 again took the 25-to-54 prize.
Fox4 swept the 6 a.m. competitions and WFAA8 did likewise at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and Fox4 with 25-to-54-year-olds.
CBS11’s 6 and 10 p.m. newscasts were bounced out by the network’s NCAA tournament coverage.
LOCAL TV NEWS NOTES: Congrats to Fox4 sports anchor Mike Doocy on his 25th anniversary with the station. In some respects, he’s still like Prince Charles waiting for his mom to pass away. In this case, WFAA8 sports anchor Dale Hansen is still the dean in this field, and with a contract that runs through 2020. But if he ever does leave the station, Doocy is the next in line for dean-dom.
Congrats also to veteran CBS11 reporter Steve Pickett, who now is also the station’s official Sunday evening/night news anchor. He has been with CBS11 since 1996, and also remains one of the D-FW market’s most capable street reporters. He’ll continue to report four days a week.
CBS11 also has upgraded Erin Jones from a freelance to full-time reporter.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Texas Tech graduated from the Sweet 16 to the Elite 8 Thursday night by routing Michigan on CBS.
The 63-44 win, which wasn’t that close, ranked as D-FW’s top overall TV attraction despite stretching to 11:05 p.m. Tech-Michigan averaged 182,276 viewers while ABC’s 7 p.m. episode of Grey’s Anatomy took the runner-up spot with 168,703.
Among advertiser-coveted 18-to-49-year-olds, the game tied Grey’s Anatomy for the top spot with 69,442 viewers apiece.
NBC’s 8:30 p.m. premiere of the Cheers-like Abby’s performed poorly with 42,176 total viewers and 12,077 in the 18-to-49 age range. Among the Big Four broadcast networks, that ranked it last in its time slot in total viewers, and in a third-place tie with the second half of Fox’s Orville in the 18-to-49 realm.
Over on Fox Sports Southwest, the Texas Rangers’ opening day averaged 63,264 total viewers, with well less than half of them (12,077) within the 18-to-49 motherlode. It didn’t help that the low-expectations Rangers were whacked 12-4 by the visiting Chicago Cubs.
Let’s rewind to Wednesday’s prime-time festivities, where NBC’s 8 p.m. hour of Chicago Fire topped the charts with 231,967 total viewers while the debut of LeBron James’ competing Million Dollar Mile drew less than half that crowd with 105.440 on CBS. Fox’s Empire and Fox4’s 9 p.m. local newscast shared the 18-to-49-year-old lead with 66,422 viewers each.
On Tuesday night, the golds went to CBS’ NCIS in total viewers (330,377) and NBC’s This Is Us among 18-to-49ers (81,518).
Monday’s prime-time champ, Fox4’s 9 p.m. news, led in both in total viewers (246,026) and with 18-to-49-year-olds (60,384).
Here are the four-way local news derby results for Monday through Thursday.
Monday -- WFAA8 and CBS11 shared the 10 p.m. lead in total viewers while Fox4 won outright with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 swept the 6 a.m. and 5 p.m. competitions, and added a 6 p.m. win among 25-to-54-year-olds. NBC5 drew the most total viewers at 5 p.m.
Tuesday -- WFAA8 ran first at 10 p.m. in total viewers, but Fox4 again took the 25-to-54 cake.
Fox4 ran the table at 6 a.m. and led at 5 p.m. in total viewers. WFAA8 drew the most 25-to-54-year-olds at 5 p.m. and tied Fox4 for the lead in that demographic at 6 p.m. CBS11 entered the winner’s circle with the most total viewers at 6 p.m.
Wednesday -- NBC5 enjoyed an increasingly rare win at 10 p.m. in total viewers while Fox4 again took the 25-to-54 crown.
Fox4 as usual/always rolled with twin wins at 6 a.m. and also won at 5 and 6 p.m. among 25-to-54-year-olds. NBC5 ran first in total viewers at 5 p.m. and CBS11 did likewise at 6 p.m.
Thursday -- WFAA8 led in total viewers at 10 p.m., but Fox4 again took the 25-to-54 prize.
Fox4 swept the 6 a.m. competitions and WFAA8 did likewise at 6 p.m. The 5 p.m. firsts went to NBC5 in total viewers and Fox4 with 25-to-54-year-olds.
CBS11’s 6 and 10 p.m. newscasts were bounced out by the network’s NCAA tournament coverage.
LOCAL TV NEWS NOTES: Congrats to Fox4 sports anchor Mike Doocy on his 25th anniversary with the station. In some respects, he’s still like Prince Charles waiting for his mom to pass away. In this case, WFAA8 sports anchor Dale Hansen is still the dean in this field, and with a contract that runs through 2020. But if he ever does leave the station, Doocy is the next in line for dean-dom.
Congrats also to veteran CBS11 reporter Steve Pickett, who now is also the station’s official Sunday evening/night news anchor. He has been with CBS11 since 1996, and also remains one of the D-FW market’s most capable street reporters. He’ll continue to report four days a week.
CBS11 also has upgraded Erin Jones from a freelance to full-time reporter.
Email comments or questions to: unclebarky@verizon.net