powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Mon., May 21) -- NBA and The Voice are top scorers

@unclebarkycom on Twitter
The NBA has no peers among the four major pro sports food groups when it comes to attracting high percentages of advertiser-prized 18-to-49-year-olds.

This was re-proven Monday night, when Game 4 of the Cleveland Cavaliers-Boston Celtics Eastern Conference finals on ESPN reigned supreme in this key demographic against big swings by ABC, CBS and NBC.

Of the game’s 185,175 total D-FW viewers, 118,583 were in the 18-to-49-year-old realm. Nothing else came close, with NBC’s 7 to 9 p.m. edition of The Voice taking the No. 2 spot with just half the number of 18-to-49ers (59,291).

The Voice took prime-time’s overall gold in total viewers, though, with 206,541. ABC’s Season One finale of American Idol, which ran from 8 to 10 p.m., drew 192,297 total viewers while Fox’s two-hour Miss USA pageant had 85,465.

Here are Monday’s local news derby results for the 18th weekday of the May ratings “sweeps,” which end on Wednesday.

TEGNA8 drew the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. races, where it remains unbeaten throughout the entire sweeps. At 6 p.m., TEGNA8 won in total viewers and Fox4 ran first with 25-to-54-year-olds. The 5 p.m. golds went to NBC5 in total viewers and CBS11 among 25-to-54-year-olds.

Email comments or questions to: unclebarky@verizon.net