powered by FreeFind

Apple iTunes

Archives

Local Nielsen ratings snapshot (Thurs., Oct. 17) -- comedy a knockout on CBS, not pretty on NBC

By ED BARK
@unclebarkycom on Twitter
Quartets of comedies, five of them new ones, again clashed from 7 to 9 p.m. Thursday on CBS and NBC. The people have spoken at this point. The Peacock is plucked.

Here’s last night’s total viewers breakdown in D-FW, with the national Nielsens also reflecting these disparities.

7 to 7:30 p.m.
The Big Bang Theory (CBS) -- 433,179
Parks and Recreation (NBC) -- 56,810

7:30 to 8 p.m.
The Millers (new/CBS) -- 269,849
Welcome to the Family (new/NBC) -- 49,709

8 to8:30 p.m.
The Crazy Ones (new/CBS) -- 241,444
Sean Saves the World (new/NBC) -- 71,013

8:30 to 9 p.m.
Two and a Half Men (CBS) -- 255,647
The Michael J. Fox Show (new/NBC) -- 49,709

The CBS comedies likewise thrashed NBC’s among advertiser-prized 18-to-49-year-olds. Worse yet for the Peacock, Parks and Recreation and Welcome to the Family also trailed The CW’s The Vampire Diaries in both ratings measurements before the first episode of Reign fell off a cliff from 8 to 9 p.m. with only 21,309 loyal subjects and 13,027 in the 18-to-49 age range.

NBC’s 9 p.m. entry, Parenthood, had the network’s biggest overall audience of the night with 85,216 total viewers. But it still ran fourth across the board.

Fox continued to improve its baseball fortunes with Game 5 of the American League Championship Series between Boston and Detroit. The 9 to 10 p.m. portion of the elongated game, which didn’t ended until 10:54 p.m., tied CBS’ competing Elementary for first place in total viewers while winning outright (against ABC’s potent Scandal) among 18-to-49-year-olds.

The entire Game 5, won 4-3 by the Red Sox, averaged a respectable 177,533 total viewers and beat all competing programming in both ratings measurements from 9 p.m. until its conclusion.

ABC’s 7 p.m. episode of the new Once Upon a Time in Wonderland had 106,520 viewers to finish third in both audience measurements.

Over on the NFL Network, Seattle’s thrashing of Arizona drew 149,127 total viewers.

Here are Thursday’s local news derby results:

WFAA8 won a downsized three-way competition at 10 p.m. in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 ran the table at 6 a.m. and added 5 and 6 p.m. firsts among 25-to-54-year-olds.

The total viewer golds at 5 and 6 p.m. respectively went to WFAA8 and CBS11.

Email comments or questions to: unclebarky@verizon.net