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Local Nielsen ratings snapshot (Fri.-Sun., March 13-15) -- Not only Walking Dead but Talking Dead, too

@unclebarkycom on Twitter
Old-line Big 4 broadcast network execs can only shudder when reading the latest ratings results on the historically heaviest TV viewing night of the week.

AMC’s new 8 p.m. Sunday episode of The Walking Dead ranked as kingpin again, rolling up 313,830 D-FW viewers and a competition-crushing 214,458 in the advertiser-prized 18-to-49-year-old demographic.

The next biggest attraction among 18-to-49-year-olds, Fox’s Family Guy, was in a distant rear view mirror with 72,537.

OK, but there’s this, too. AMC’s Talking Dead, the 9 p.m. rehash of Walking Dead, tied Family Guy for Sunday’s runner-up spot in the 18-to-49 age range. And in total viewers, Talking Dead outdrew the likes of ABC’s Revenge and Once Upon a Time and Fox’s entire 6 to 9 p.m. network lineup, including Brooklyn Nine-Nine and The Last Man on Earth.

Last Man, in which a newly clean-shaven Will Forte now has two women in his mix (including a new, beauteous character played by Mad Men’s January Jones), is showing signs of falling out of favor. Sunday’s 8:30 p.m. episode ran fourth among the Big 4 broadcast nets with just 62,766 total viewers. It was the same story among 18-to-49-year-olds.

In contrast, CBS’ 9 p.m. episode of the new Battle Creek won its time slot in total viewers (216,194) while running a close third in the Big 4 net universe behind NBC’s second hour of Dateline and Fox4’s local newscast.

The other Sunday night newbie, ABC’s Secrets and Lies, placed second at 8 p.m. in total viewers (125,532) among the Big 4 broadcasters and beat everything except the competing Family Guy in the 18-to-49 realm.

Earlier Sunday, CBS’ 5 to 6 p.m. NCAA basketball tourney selection show drew 104,610 total viewers to trail competition from network and local newscasts on both NBC5 and Gannett8. It moved up a notch with 18-to-49-year-olds, running behind only ABC/Gannett8.

SMU’s conference tournament win over UConn, shown from mid-to-late afternoon on ESPN, averaged 83,688 total viewers and 37,846 in the 18-to-49 age range. Fox’s NASCAR Sprint Cup race was the overall time slot winner.

Friday’s prime-time toppers were CBS’ Blue Bloods in total viewers (251,064) and the network’s The Amazing Race in the 18-to-49 demographic (59,922).

Here are Friday’s local news derby results.

NBC5 and CBS11 tied for the most total viewers at 10 p.m. while the Peacock had first place to itself among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 swept the 6 a.m. races, but barely held off CBS11 with 25-to-54-year-olds. Long dormant at the waker upper hours, CBS11 lately has competitive with both NBC5 and Gannett8 in the key 25-to-54 age range. This pretty much coincides with the station’s move of Karen Borta from nearly 20 years of P.M. anchoring to the 4:30 to 7 a.m. shift.

CBS11 led in total viewers at both 5 and p.m.; Fox4 had the most 25-to-54-year-olds at 5 p.m. and tied Gannett8 for the top spot at 6 p.m.

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