Local Nielsen ratings snapshot (Fri.-Sun., Aug. 24-26)
08/27/07 10:14 AM
By ED BARK
There's still more than a passing interest in Dallas Cowboys pre-season games, even when they're throwing interceptions.
But Saturday's total homes numbers took another dip, although each D-FW Nielsen rating point is newly worth 24,365 homes instead of 23,800.
The Cowboy's loss to the Houston Texans drew a very nice-sized 336,113 homes on CBS11, down from 361,760 the previous Saturday against the Denver Broncos. Fox4 amassed 486,601 total homes for the team's Aug. 9th pre-season opener against the defending Super Bowl champ Indianapolis Colts.
CBS11 deployed its A-team news anchors, Doug Dunbar and Karen Borta, for Saturday's 10 p.m. news in hopes of gaining some much-needed visibility immediately after game's end. The station then managed a rarity, 10 p.m. victories in both total homes (194,848) and among 25-to-54-year-olds, the main target audience for news programming.
On Sunday, Fox's two-hour Teen Choice Awards, in which surfboards serve as trophies, sunk to fourth place from 7 to 9 p.m. with just 65,761 homes. But did the show win with D-FW teens? Yes and no. It ran second with 12-to-17-year-olds from 7 to 8 p.m. opposite a repeat of ABC's Extreme Makeover: Home Edition. But the second hour of Teen Choice had the biggest teen haul of the day (23,345 of 'em).
At the other end of the viewing teeter-totter, Teen Choice overall averaged just 9,600 viewers 55 years and older. Dagnabbit, the competing Texas Rangers-Seattle Mariners game on MY27 drew 83,680 of 'em.
Over on ESPN, Sunday afternoon's Little League World Series championship game, won by Georgia over Japan with a walk-off homer, lured a comparatively pint-sized 24,356 total homes. Still, it was Sunday's most-watched ESPN attraction.
In Friday's local news derby, Belo8 won at 10 p.m. in total homes, but CBS11 tallied a win with 25-to-54-year-olds coming off a league-leading lead-in from the Patriots-Panthers pre-season game. The lead-in disparity wasn't huge, though, and CBS11 actually improved on it.
It was back to the outhouse at 6 a.m., though, where CBS11 endured "hashmarks" (no measurable audience) for the third time in the last four weekdays.
Fox4 again won handily in both measurements at that early hour, with Belo8 pulling into second place ahead of NBC5.
Belo8 placed first at 6 p.m. across the board and also was tops at 5 p.m. in total homes. Fox4 won at 5 p.m. with 25-to-54-year-olds.
There's still more than a passing interest in Dallas Cowboys pre-season games, even when they're throwing interceptions.
But Saturday's total homes numbers took another dip, although each D-FW Nielsen rating point is newly worth 24,365 homes instead of 23,800.
The Cowboy's loss to the Houston Texans drew a very nice-sized 336,113 homes on CBS11, down from 361,760 the previous Saturday against the Denver Broncos. Fox4 amassed 486,601 total homes for the team's Aug. 9th pre-season opener against the defending Super Bowl champ Indianapolis Colts.
CBS11 deployed its A-team news anchors, Doug Dunbar and Karen Borta, for Saturday's 10 p.m. news in hopes of gaining some much-needed visibility immediately after game's end. The station then managed a rarity, 10 p.m. victories in both total homes (194,848) and among 25-to-54-year-olds, the main target audience for news programming.
On Sunday, Fox's two-hour Teen Choice Awards, in which surfboards serve as trophies, sunk to fourth place from 7 to 9 p.m. with just 65,761 homes. But did the show win with D-FW teens? Yes and no. It ran second with 12-to-17-year-olds from 7 to 8 p.m. opposite a repeat of ABC's Extreme Makeover: Home Edition. But the second hour of Teen Choice had the biggest teen haul of the day (23,345 of 'em).
At the other end of the viewing teeter-totter, Teen Choice overall averaged just 9,600 viewers 55 years and older. Dagnabbit, the competing Texas Rangers-Seattle Mariners game on MY27 drew 83,680 of 'em.
Over on ESPN, Sunday afternoon's Little League World Series championship game, won by Georgia over Japan with a walk-off homer, lured a comparatively pint-sized 24,356 total homes. Still, it was Sunday's most-watched ESPN attraction.
In Friday's local news derby, Belo8 won at 10 p.m. in total homes, but CBS11 tallied a win with 25-to-54-year-olds coming off a league-leading lead-in from the Patriots-Panthers pre-season game. The lead-in disparity wasn't huge, though, and CBS11 actually improved on it.
It was back to the outhouse at 6 a.m., though, where CBS11 endured "hashmarks" (no measurable audience) for the third time in the last four weekdays.
Fox4 again won handily in both measurements at that early hour, with Belo8 pulling into second place ahead of NBC5.
Belo8 placed first at 6 p.m. across the board and also was tops at 5 p.m. in total homes. Fox4 won at 5 p.m. with 25-to-54-year-olds.