Local Nielsen ratings snapshot (Tues., Feb. 7) -- CBS/NBC split spoils
02/08/17 12:58 PM
By ED BARK
@unclebarkycom on Twitter
Paced by their usual heavy-hitters, CBS and NBC controlled Tuesday’s prime-time terrain.
CBS’ 7 p.m. episode of NCIS topped all attractions in total D-FW viewers with 407,182. And the Peacock’s 8 p.m. hour of This Is Us ranked as the runaway biggest draw among advertiser-coveted 18-to-49-year-olds with 202,047. NCIS also won its time slot with 18-to-49ers, as did This Is Us in the total viewers measurement.
At 9 p.m., CBS’ NCIS: New Orleans ran first in total viewers with 218,133 while NBC’s Chicago Fire took the 18-to-49 gold with 86,592.
ABC’s 8:30 p.m. episode of The Real O’Neals super-tanked with the night’s puniest showings in both total viewers (36,355) and 18-to-49-year-olds (9,621).
Here are Tuesday’s local news derby results for the fourth weekday of the February “sweeps” ratings period.
CBS11 pulled in the most total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds (main advertiser target audience for news programming).
TEGNA8 had the most total viewers at 6 a.m. and NBC5 was tops with 25-to-54-year-olds.
There are some early morning numbers of note here. TEGNA8 won in total viewers for the second weekday of the ongoing sweeps with just a 1.0 rating (72,711 viewers in a market of 7.271 million). And among 25-to-54-year-olds, CBS11 faded to near total invisibility with 3,007 in a market with 3.067 million in this age range. In comparison, NBC5, Fox4 and TEGNA8 were closely bunched. The Peacock led with 42,094, followed by Fox4 (39,087) and TEGNA8 (36,080).
These are not heartening numbers for any of the four major combatants. Once considered fertile ground for viewership growth, the early mornings instead are becoming the equivalent of a setting sun, at least on area television screens.
NBC5 otherwise continued to enjoy boom times in the early evening. The Peacock ran the table at 5 p.m., tied TEGNA8 at 6 p.m. for the most total viewers and won outright with 25-to-54-year-olds.
The available viewing pool presumably is considerably older at 5 and 6 p.m., with many younger ones still at work or on the way home in rush hour traffic. Still, NBC5’s 25-to-54 totals at 5 and 6 p.m. both exceeded the station’s 6 a.m. showing in this key news demographic.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Paced by their usual heavy-hitters, CBS and NBC controlled Tuesday’s prime-time terrain.
CBS’ 7 p.m. episode of NCIS topped all attractions in total D-FW viewers with 407,182. And the Peacock’s 8 p.m. hour of This Is Us ranked as the runaway biggest draw among advertiser-coveted 18-to-49-year-olds with 202,047. NCIS also won its time slot with 18-to-49ers, as did This Is Us in the total viewers measurement.
At 9 p.m., CBS’ NCIS: New Orleans ran first in total viewers with 218,133 while NBC’s Chicago Fire took the 18-to-49 gold with 86,592.
ABC’s 8:30 p.m. episode of The Real O’Neals super-tanked with the night’s puniest showings in both total viewers (36,355) and 18-to-49-year-olds (9,621).
Here are Tuesday’s local news derby results for the fourth weekday of the February “sweeps” ratings period.
CBS11 pulled in the most total viewers at 10 p.m. while Fox4 led with 25-to-54-year-olds (main advertiser target audience for news programming).
TEGNA8 had the most total viewers at 6 a.m. and NBC5 was tops with 25-to-54-year-olds.
There are some early morning numbers of note here. TEGNA8 won in total viewers for the second weekday of the ongoing sweeps with just a 1.0 rating (72,711 viewers in a market of 7.271 million). And among 25-to-54-year-olds, CBS11 faded to near total invisibility with 3,007 in a market with 3.067 million in this age range. In comparison, NBC5, Fox4 and TEGNA8 were closely bunched. The Peacock led with 42,094, followed by Fox4 (39,087) and TEGNA8 (36,080).
These are not heartening numbers for any of the four major combatants. Once considered fertile ground for viewership growth, the early mornings instead are becoming the equivalent of a setting sun, at least on area television screens.
NBC5 otherwise continued to enjoy boom times in the early evening. The Peacock ran the table at 5 p.m., tied TEGNA8 at 6 p.m. for the most total viewers and won outright with 25-to-54-year-olds.
The available viewing pool presumably is considerably older at 5 and 6 p.m., with many younger ones still at work or on the way home in rush hour traffic. Still, NBC5’s 25-to-54 totals at 5 and 6 p.m. both exceeded the station’s 6 a.m. showing in this key news demographic.
Email comments or questions to: unclebarky@verizon.net