Local Nielsen ratings snapshot (Fri.-Sun., July 15-17) -- numbers up for soccer loss, Rangers' wins
07/18/11 09:59 AM
By ED BARK
D-FW viewers flocked to Sunday's final minutes of the U.S. women's crushing loss to Japan in the World Cup soccer final while the Texas Rangers drew smaller but nice-sized weekend crowds for their 9th, 10th and 11th consecutive wins.
The Rangers' 10th win in the streak and Japan's overtime victory on penalty kicks over-lapped during mid-to-late afternoon Sunday. The soccer game, which ended at 4:21 p.m. on ESPN, drew an XX Large-sized 720,273 viewers for the 4:15 to 4:30 p.m. increment measured by Nielsen. That portion of the Rangers game on Fox Sports Southwest had 242,400 viewers, by no means shabby.
The entire World Cup final averaged 519,428 viewers, easily the weekend's biggest audience haul. The entire Rangers-Mariners game, which ended at 5:43 p.m., built from a slow start to average 214,697 viewers.
Saturday night's late-starting Rangers win on FSS drew 186,994 viewers. The Friday night game on TXA21, which ended relatively early at 1129 p.m., clocked in at 207,771 viewers to easily win its time slot throughout the night against all competing programming.
Friday's extended series finale of the Austin-made Friday Night Lights drew 96,960 viewers. It tied for second from 7 to 8 p.m. with ABC's Shark Tank repeat, with both series running well behind a new episode of the summertime CBS crime series Flashpoint (200,845 viewers). From 8 to 8:30 p.m., FNL took the silver behind the first half-hour of CBS' CSI: NY rerun.
Among advertiser-craved 18-to-49-year-olds, FNL edged Shark Tank for second place from 7 to 8 p.m. while tying CSI: NY for first in the 8 to 8:30 p.m. competition. The series will rise for a final time during the September 18th primetime Emmy ceremony on Fox, where FNL has a best drama series nomination for the first time in its five seasons.
In Friday's local news derby competitions, CBS11 and NBC5 divided the spoils at 10 p.m. The Peacock had a dominating win among 25-to-54-year-olds -- main advertiser target audience for news programming -- while CBS11 enjoyed a narrow edge in total viewers.
Another split decision gave NBC5 the total viewers victory at 6 a.m., with Fox4 atop the 25-to-54 heap.
Fox4 ran the table at 5 p.m. and also scored a 6 p.m. win with 25-to-54-year-olds. CBS11 ran first at 6 p.m. in total viewers.
D-FW viewers flocked to Sunday's final minutes of the U.S. women's crushing loss to Japan in the World Cup soccer final while the Texas Rangers drew smaller but nice-sized weekend crowds for their 9th, 10th and 11th consecutive wins.
The Rangers' 10th win in the streak and Japan's overtime victory on penalty kicks over-lapped during mid-to-late afternoon Sunday. The soccer game, which ended at 4:21 p.m. on ESPN, drew an XX Large-sized 720,273 viewers for the 4:15 to 4:30 p.m. increment measured by Nielsen. That portion of the Rangers game on Fox Sports Southwest had 242,400 viewers, by no means shabby.
The entire World Cup final averaged 519,428 viewers, easily the weekend's biggest audience haul. The entire Rangers-Mariners game, which ended at 5:43 p.m., built from a slow start to average 214,697 viewers.
Saturday night's late-starting Rangers win on FSS drew 186,994 viewers. The Friday night game on TXA21, which ended relatively early at 1129 p.m., clocked in at 207,771 viewers to easily win its time slot throughout the night against all competing programming.
Friday's extended series finale of the Austin-made Friday Night Lights drew 96,960 viewers. It tied for second from 7 to 8 p.m. with ABC's Shark Tank repeat, with both series running well behind a new episode of the summertime CBS crime series Flashpoint (200,845 viewers). From 8 to 8:30 p.m., FNL took the silver behind the first half-hour of CBS' CSI: NY rerun.
Among advertiser-craved 18-to-49-year-olds, FNL edged Shark Tank for second place from 7 to 8 p.m. while tying CSI: NY for first in the 8 to 8:30 p.m. competition. The series will rise for a final time during the September 18th primetime Emmy ceremony on Fox, where FNL has a best drama series nomination for the first time in its five seasons.
In Friday's local news derby competitions, CBS11 and NBC5 divided the spoils at 10 p.m. The Peacock had a dominating win among 25-to-54-year-olds -- main advertiser target audience for news programming -- while CBS11 enjoyed a narrow edge in total viewers.
Another split decision gave NBC5 the total viewers victory at 6 a.m., with Fox4 atop the 25-to-54 heap.
Fox4 ran the table at 5 p.m. and also scored a 6 p.m. win with 25-to-54-year-olds. CBS11 ran first at 6 p.m. in total viewers.