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Local Nielsen ratings snapshot (Tues., July 16) -- All-Star game dominates but scores far fewer viewers than last year's

The score was much closer and Texas Rangers reliever Joe Nathan closed the curtain with a 9th inning save.

Still, the American League’s 3-0 win over the National League on Fox took a deep dive in the D-FW Nielsen ratings while otherwise easily outdrawing all competing prime-time programming.

Tuesday’s game, which ran from 7:20 to 10:25 p.m., averaged 309,789 viewers, with 146,712 in the advertiser-prized 18-to-49 demographic. Last July, the NL’s 8-0 win over the AL drew 426,768 viewers and 208,150 in the 18-to-49 age range.

Prime-time’s second most-watched program, CBS’ 7 p.m. repeat of NCIS, had 199,642 total viewers. NBC’s usually potent America’s Got Talent ran third with 178,989 viewers, but was the night’s second choice of 18-to-49ers with 76,546 viewers.

Overall, baseball still scored a big win. But the audience drop-off is notable -- in D-FW at least. Nationally, the All-Star game Nielsens were roughly the same as last year’s. Perhaps this year’s comparatively small contingent of Rangers played a role in the D-FW shortfall, with only Nathan playing a significant role while Nelson Cruz struck out in his only at bat and Yu Darvish watched the entire game from the dugout.

Here are Tuesday’s local news derby numbers:

Just two winners emerged among the four major combatants.

Fox4 swept the 6 a.m. and 5 and 6 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 won a downsized three-way 10 p.m. race in both ratings measurements.

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