Local Nielsen ratings snapshot (Mon., Feb. 2) -- gold medals for CBS/NBC/Fox4
02/03/15 11:32 AM
By ED BARK
@unclebarkycom on Twitter
CBS’ regular Monday night lineup won from start to stop in total viewers while NBC’s The Celebrity Apprentice and Fox4’s 9 p.m. local news scored biggest with advertiser-prized 18-to-49-year-olds.
2 Broke Girls led off with 216,194 D-FW viewers, edging ABC’s first half-hour of The Bachelor (209,220). CBS then had an easier time winning the rest of the night with Mike & Molly (237,116 viewers), Scorpion (237,116) and NCIS: Los Angeles (216,194).
Rival networks reigned in the key 18-to-49 demographic, though. Celebrity Apprentice won its entire two hours with 94,614 viewers in the 18-to-49 realm before Fox4’s 9 p.m. news took that hour with 85,153 viewers.
Over on Fox Sports Southwest, the Dallas Mavericks are still having problems gaining traction. The Mavs’ home win over the lowly Minnesota Timberwolves had 83,688 total viewers and 28,384 in the 18-to-49 measurement.
Here are the local news derby results for the third weekday of the February “sweeps” ratings period.
Gannett8 had the most total viewers at 10 p.m., but Fox4 dominated among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also rang up twin wins at 6 a.m. while NBC5 ran the table at 5 p.m.
Gannett8 and CBS11 tied for the most total viewers at 6 p.m., with the Peacock running first among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS’ regular Monday night lineup won from start to stop in total viewers while NBC’s The Celebrity Apprentice and Fox4’s 9 p.m. local news scored biggest with advertiser-prized 18-to-49-year-olds.
2 Broke Girls led off with 216,194 D-FW viewers, edging ABC’s first half-hour of The Bachelor (209,220). CBS then had an easier time winning the rest of the night with Mike & Molly (237,116 viewers), Scorpion (237,116) and NCIS: Los Angeles (216,194).
Rival networks reigned in the key 18-to-49 demographic, though. Celebrity Apprentice won its entire two hours with 94,614 viewers in the 18-to-49 realm before Fox4’s 9 p.m. news took that hour with 85,153 viewers.
Over on Fox Sports Southwest, the Dallas Mavericks are still having problems gaining traction. The Mavs’ home win over the lowly Minnesota Timberwolves had 83,688 total viewers and 28,384 in the 18-to-49 measurement.
Here are the local news derby results for the third weekday of the February “sweeps” ratings period.
Gannett8 had the most total viewers at 10 p.m., but Fox4 dominated among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 also rang up twin wins at 6 a.m. while NBC5 ran the table at 5 p.m.
Gannett8 and CBS11 tied for the most total viewers at 6 p.m., with the Peacock running first among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net