Local Nielsen ratings snapshot (Fri.-Sun., March 2-4)
03/05/07 12:57 PM
By ED BARK
CBS11's Tracy Rowlett went out with a . . . well, not with a bang Friday.
On a light viewing night, the longtime anchor's last 10 p.m. newscast drew 116,620 homes in placing third as usual behind Belo8 (145,180 homes) and NBC5 (142,800 homes). Among advertiser-courted 25-to-54-year-olds, the Peacock edged Belo8, with CBS11 running fourth behind Fox4.
NBC5's early morning news won in both audience measurements at 6 a.m. and also was tops at 6 p.m. with 25-to-54-year-olds. Belo8 took the 6 p.m. news battle in homes and had twin wins at 5 p.m.
On Sunday night, a new episode of ABC's Desperate Housewives ruled the prime-time ratings roost, luring 371,280 homes and 276,000 in the 18-to-49 demographic, the main advertiser target audience for entertainment programming.
A double premiere of the new Fox sitcom The Winner (at 7:30 and 8:30 p.m.) had stinkum ratings in the total homes Nielsens. It edged NBC's barely visible Grease: You're the One That I Want to finish fourth at 7:30 p.m. (behind even an America's Next Top Model "encore"). At 8:30 p.m. in D-FW, The Winner also ran fourth.
Starring Rob Corrdry from The Daily Show as a virginal nebbish, The Winner fared somewhat better with 18-to-49-year-olds. It placed second at 7:30 p.m. (to ABC's Extreme Makeover: Home Edition) but only fourth an hour later.
CBS11's Tracy Rowlett went out with a . . . well, not with a bang Friday.
On a light viewing night, the longtime anchor's last 10 p.m. newscast drew 116,620 homes in placing third as usual behind Belo8 (145,180 homes) and NBC5 (142,800 homes). Among advertiser-courted 25-to-54-year-olds, the Peacock edged Belo8, with CBS11 running fourth behind Fox4.
NBC5's early morning news won in both audience measurements at 6 a.m. and also was tops at 6 p.m. with 25-to-54-year-olds. Belo8 took the 6 p.m. news battle in homes and had twin wins at 5 p.m.
On Sunday night, a new episode of ABC's Desperate Housewives ruled the prime-time ratings roost, luring 371,280 homes and 276,000 in the 18-to-49 demographic, the main advertiser target audience for entertainment programming.
A double premiere of the new Fox sitcom The Winner (at 7:30 and 8:30 p.m.) had stinkum ratings in the total homes Nielsens. It edged NBC's barely visible Grease: You're the One That I Want to finish fourth at 7:30 p.m. (behind even an America's Next Top Model "encore"). At 8:30 p.m. in D-FW, The Winner also ran fourth.
Starring Rob Corrdry from The Daily Show as a virginal nebbish, The Winner fared somewhat better with 18-to-49-year-olds. It placed second at 7:30 p.m. (to ABC's Extreme Makeover: Home Edition) but only fourth an hour later.