Local Nielsen ratings snapshot (Wed., Nov. 20) -- pendulum swings from Modern Family to The Middle
11/21/13 05:17 PM
By ED BARK
@unclebarkycom on Twitter
This may be a first in D-FW.
ABC’s The Middle, not Modern Family, drew the network’s biggest audience Wednesday night.
The under-recognized, Patricia Heaton-headed sitcom led off the night with 205,938 viewers while Modern Family had 191,735 at 8 p.m. Both offered new episodes.
The Middle’s Thanksgiving show still couldn’t beat CBS’ competing Survivor: Blood and Water, which had 284,052 viewers for its first half-hour. But that wasn’t the case among advertiser-prized 18-to-49-year-olds. The Middle led Survivor in that key measurement by a score of 94,444 viewers to 74,904 while again also outdrawing Modern Family (68,391).
CBS led in total viewers from 8 to 10 p.m. with Criminal Minds (the night’s biggest overall haul with 347,964) and CSI: Crime Scene Investigation (305,356).
The 18-to-49 golds in those hours went to Criminal Minds and Fox4’s 9 p.m. local newscast.
The Dallas Mavericks’ come-from-behind 123-120 score-athon win over Houston had 92,317 total viewers for ESPN’s national telecast and 71,013 for the homegrown presentation on Fox Sports Southwest.
In Wednesday’s local news derby results, CBS11 had the most total viewers at 10 p.m. while WFAA8 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 notched another pair of 6 a.m. wins; CBS11 ran first in total viewers at 6 p.m., with Fox4 and WFAA8 sharing the 25-to-54 golds.
NBC5 and WFAA8 split the total viewer spoils at 5 p.m., but WFAA8 was alone on top with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
This may be a first in D-FW.
ABC’s The Middle, not Modern Family, drew the network’s biggest audience Wednesday night.
The under-recognized, Patricia Heaton-headed sitcom led off the night with 205,938 viewers while Modern Family had 191,735 at 8 p.m. Both offered new episodes.
The Middle’s Thanksgiving show still couldn’t beat CBS’ competing Survivor: Blood and Water, which had 284,052 viewers for its first half-hour. But that wasn’t the case among advertiser-prized 18-to-49-year-olds. The Middle led Survivor in that key measurement by a score of 94,444 viewers to 74,904 while again also outdrawing Modern Family (68,391).
CBS led in total viewers from 8 to 10 p.m. with Criminal Minds (the night’s biggest overall haul with 347,964) and CSI: Crime Scene Investigation (305,356).
The 18-to-49 golds in those hours went to Criminal Minds and Fox4’s 9 p.m. local newscast.
The Dallas Mavericks’ come-from-behind 123-120 score-athon win over Houston had 92,317 total viewers for ESPN’s national telecast and 71,013 for the homegrown presentation on Fox Sports Southwest.
In Wednesday’s local news derby results, CBS11 had the most total viewers at 10 p.m. while WFAA8 was tops with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 notched another pair of 6 a.m. wins; CBS11 ran first in total viewers at 6 p.m., with Fox4 and WFAA8 sharing the 25-to-54 golds.
NBC5 and WFAA8 split the total viewer spoils at 5 p.m., but WFAA8 was alone on top with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net