powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Wed., April 25) -- Survivor still doing much more than just surviving

@unclebarkycom on Twitter
CBS’ longest-running “reality-competition” series, Survivor, isn’t just surviving. It’s thriving.

Wednesday’s Nielsens show that it led all prime-time programming in both total viewers (256,396) and advertiser-prized 18-to-49-year-olds (96,739).

CBS also took the 8 p.m. hour in total viewers with Seal Team (185,175) before Fox4’s local newscast controlled the 9 to 10 p.m. slot with 213,663. The 18-to-49-year-old winners in those hours were Fox’s Star (53,050 viewers) and again, Fox4 news (56,171).

Another evergreen, CBS11’s 6:30 p.m. edition of Wheel of Fortune, continues to make TEGNA8 (then locally owned by Belo) pay for foolishly coughing it up more than a decade ago because it was deemed too “old-skewing.” Wheel rolled to time slot wins in both total viewers (235,029) and with 18-to-49ers (40,568). The show that replaced Wheel on TEGNA8, Entertainment Tonight, drew less than half the audience for Wheel (15,603 viewers) in the key 18-to-49 demographic.

Here are Wednesday’s local news derby results.

TEGNA8 led in total viewers at 10 p.m. while Fox4 dominated among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 again cruised to twin wins at 6 a.m., where the bottom has dropped out for NBC5 in the 25-to-54-year-old demographic. Even CBS11 lately is sometimes outdrawing the Peacock while runner-up TEGNA8 drew twice as many viewers as NBC5 Wednesday in the 25-to-54 realm. TEGNA8 is in the midst of a new promotional campaign for its early morning Daybreak, which news director Carolyn Mungo said is the “most important show we do” in a staff memo obtained by unclebarky.com.

TEGNA8 had the most total viewers at 6 p.m., and Fox4 was tops with 25-to-54-year-olds. Fox4 and NBC5 tied for the most total viewers at 5 p.m., with Fox4 alone in first in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net