Local Nielsen ratings snapshot (Wed., May 2) -- Idol absorbs another dent
05/03/12 11:38 AM
By ED BARK
@unclebarkycom
Absent any competition from the Texas Rangers and still housing a North Texas competitor, Fox's American Idol nonetheless fell well short of hitting a ratings home run Wednesday.
The latest 7 to 9 p.m. performance edition drew 304,835 D-FW viewers to win its time slot. But those aren't imposing numbers. And they weren't all that much better than those for CBS' Criminal Minds (264,190 viewers at 8 p.m.) and CSI: Crime Scene Investigation, which won the 9 p.m. hour with 257,416 viewers.
McKinney's Hollie Cavanaugh, a member of Idol's Final 5 despite being a recurring member of the Bottom 2, looked to have a decent chance of surviving another week after receiving her best judges' reviews of the season. Still, this prominent local angle doesn't seem to be increasing Idol's ratings strength in D-FW. Instead the show was down 60,966 viewers from the previous week while losing from 8 to 8:30 p.m. among advertiser-craved 18-to-49-year-olds to ABC's competing Modern Family.
NBC's Rock Center with Brian Williams also again hit the ratings skids despite its heavily promoted inside-the-White House look at how the killing of Osama bin Laden went down. Despite cooperation from all the prominent players, including President Obama and Secretary of State Hillary Clinton, Rock Center ran fourth in the 8 p.m. hour with just 81,289 total viewers while likewise running out of the money with 18-to-49-year-olds.
The Rangers' lopsided 11-5 loss at Toronto Wednesday afternoon drew the team's skimpiest crowd of the season, with 81,289 viewers tuned to the Fox Sports Southwest presentation. Day games are ratings killers on weekdays.
In local news derby results, NBC5 and WFAA8 shared the 10 p.m. lead in total viewers, with WFAA8 alone at the top with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 reasserted itself in the up-and-down early morning race with twin wins at 6 a.m. And NBC5 swept the 5 p.m. Nielsens.
At 6 p.m., WFAA8 ran first in total viewers while Fox4 won among 25-to-54-year-olds.
@unclebarkycom
Absent any competition from the Texas Rangers and still housing a North Texas competitor, Fox's American Idol nonetheless fell well short of hitting a ratings home run Wednesday.
The latest 7 to 9 p.m. performance edition drew 304,835 D-FW viewers to win its time slot. But those aren't imposing numbers. And they weren't all that much better than those for CBS' Criminal Minds (264,190 viewers at 8 p.m.) and CSI: Crime Scene Investigation, which won the 9 p.m. hour with 257,416 viewers.
McKinney's Hollie Cavanaugh, a member of Idol's Final 5 despite being a recurring member of the Bottom 2, looked to have a decent chance of surviving another week after receiving her best judges' reviews of the season. Still, this prominent local angle doesn't seem to be increasing Idol's ratings strength in D-FW. Instead the show was down 60,966 viewers from the previous week while losing from 8 to 8:30 p.m. among advertiser-craved 18-to-49-year-olds to ABC's competing Modern Family.
NBC's Rock Center with Brian Williams also again hit the ratings skids despite its heavily promoted inside-the-White House look at how the killing of Osama bin Laden went down. Despite cooperation from all the prominent players, including President Obama and Secretary of State Hillary Clinton, Rock Center ran fourth in the 8 p.m. hour with just 81,289 total viewers while likewise running out of the money with 18-to-49-year-olds.
The Rangers' lopsided 11-5 loss at Toronto Wednesday afternoon drew the team's skimpiest crowd of the season, with 81,289 viewers tuned to the Fox Sports Southwest presentation. Day games are ratings killers on weekdays.
In local news derby results, NBC5 and WFAA8 shared the 10 p.m. lead in total viewers, with WFAA8 alone at the top with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 reasserted itself in the up-and-down early morning race with twin wins at 6 a.m. And NBC5 swept the 5 p.m. Nielsens.
At 6 p.m., WFAA8 ran first in total viewers while Fox4 won among 25-to-54-year-olds.