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Local Nielsen ratings snapshot (Thurs., April 4) -- few viewers feast on Hannibal

Thursday’s premiere of NBC’s Hannibal upped its audience from a dismal lead-in but still ran fourth at 9 p.m. in the major ratings food groups.

The Peacock’s new adventures of the flesh-eating, serial-killing slasher drew 96,379 D-FW viewers, with 41,462 of them in the advertiser-prized 18-to-49 age range. But Hannibal inherited a measly 34,421 total viewers from NBC’s preceding Go On, which had an equally dismal 15,947 in the 18-to-49 demographic.

Nonetheless, Hannibal got badly spanked by CBS’ Elementary, which won the 9 p.m. slot in total viewers with 302,905 total viewers while ABC’s Scandal was tops with 18-to-49-year-olds (70,167). Fox4’s 9 p.m. local newscast also beat Hannibal in both ratings measurements.

CBS’ 8 p.m. episode of Person of Interest was the night’s overall top draw in total viewers with 413,052. And the network’s 7 p.m. Big Bang Theory drew the most 18-to-49-year-olds (188,175), easily whipping the first half-hour of Fox’s competing American Idol (114,818). Idol’s second half-hour won its time period in both total viewers and 18-to-49-year-olds.

In Thursday’s local news derby results, CBS11 and WFAA8 respectively took the 10 p.m. golds in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

Fox4 again swept the 6 a.m. Nielsens and added 5 and 6 p.m. wins in the 25-to-54 demographic.

NBC5 won in total viewers at 5 p.m. and CBS11 ran first in this measurement at 6 p.m.

PROGRAMMING NOTE (changes to D magazine’s morning TV menu)

D-TV, broadcasting arm of D magazine and its sister publications, is adding and subtracting from its 9 to 11 a.m. programming block on KTXD-TV (Ch. 47).

A memo from Kim Elenez, general manager of D-TV and publisher of D CEO magazine says that D Living is being dropped from its 10 a.m. slot, effective Monday, April 8th. But D: The Broadcast will expand from one to two hours, using a combination of hosts from that program and D Living, but no more than four at a time.

“Hopefully you’ve heard how well The Broadcast is doing -- ratings, market chatter, advertising,” Elenez said. “And we’re making great progress while the momentum continues. It’s clear, The Broadcast is taking off.”

That’s debatable. Since their Feb. 18th premieres, both D-TV programs generally have been registering “hashmarks” (no measurable audience) in both the total viewers and 18-to-49 measurements.

Thursday’s editions showed a slight pulse, though. Nielsen says that D: The Broadcast had 2,754 viewers, with 2,870 of them in the 18-to-49-range (even though that’s not humanly possible unless some of the 18-to-49-year-olds were plants, animals or something other than human). The axed D Living drew 1,377 viewers, but had hashmarks in the 18-to-49 measurement.

D: The Broadcast is hosted by Lisa Pineiro, Suzie Humphreys, Courtney Kerr and Pat Smith. D Living’s hosts have been Hillary Kennedy and Kimberly Whitman.

Email comments or questions to: unclebarky@verizon.net