Local Nielsen ratings snapshot (Fri.-Sun., Feb. 6-8) --elongated Grammys tail off but still win from start to stop
02/09/15 09:53 AM
By ED BARK
@unclebarkycom on Twitter
Oscar-esque in length, the 57th annual Grammy Awards were the usual big plus for CBS Sunday night.
Still, the audience fell off as the long night wore on and “Music’s Biggest Night” stretched eight minutes beyond its scheduled 10:30 p.m. stop time.
The Grammys overall averaged 627,660 D-FW viewers on CBS, with a peak audience of 739,244 between 7:45 and 8 p.m. The final minutes of the show wilted to 446,336 viewers.
Among advertiser-prized 18-to-49-year-olds, the Grammys averaged 280,688 viewers.
Sunday night also marked the return of AMC’s The Walking Dead for its latest cycle of new episodes and the premiere of the much-awaited Breaking Bad prequel, Better Call Saul.
Dead drew 334,752 total viewers in the 8 p.m. hour while the following Saul had 195,272. The Grammys in comparison had 711,348 viewers from 8 to 9 p.m. and 606,738 from 9 to 10 p.m.
Dead provided much more resistance among 18-to-49-year-olds, drawing an eye-popping 249,150 viewers (far more than 50 percent) in this key demographic. The Grammys still won with 318,534 viewers in that hour.
Better Call Saul had 113,537 viewers in the 18-to-49 age range while that portion of the Grammys drew 271,227 from 9 to 10 p.m.
ABC’s “network television premiere” of The Hunger Games lured 104,610 total viewers directly opposite the Grammys and AMC’s one-two punch. The movie’s 18-to-49 haul was 40,999 viewers.
Friday’s prime-time pacesetter, CBS’ 9 p.m. episode of Blue Bloods, had 306,856 total viewers. Bloods uncommonly also was Friday’s biggest draw among 18-to-49-year-olds, with 69,384.
ABC’s 7:30 p.m. new episode of Cristela had a very rough night in the 18-to-49 demographic, ranking as prime-time’s lowest scorer among the Big Four broadcast networks with just 15,769 viewers.
Here are Friday’s local news derby numbers for the seventh weekday of the February “sweeps.”
CBS11 had the most total viewers at 10 p.m. and tied Gannett8 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).
The 6 a.m. golds were split between Gannett8 in total viewers and Fox4 in the 25-to-54 age range.
Gannett8 had the most total viewers at both 5 and 6 p.m. And in a somewhat shocking development, CBS11 led at both hours among 25-to-54-year-olds. That’s an extreme rarity.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Oscar-esque in length, the 57th annual Grammy Awards were the usual big plus for CBS Sunday night.
Still, the audience fell off as the long night wore on and “Music’s Biggest Night” stretched eight minutes beyond its scheduled 10:30 p.m. stop time.
The Grammys overall averaged 627,660 D-FW viewers on CBS, with a peak audience of 739,244 between 7:45 and 8 p.m. The final minutes of the show wilted to 446,336 viewers.
Among advertiser-prized 18-to-49-year-olds, the Grammys averaged 280,688 viewers.
Sunday night also marked the return of AMC’s The Walking Dead for its latest cycle of new episodes and the premiere of the much-awaited Breaking Bad prequel, Better Call Saul.
Dead drew 334,752 total viewers in the 8 p.m. hour while the following Saul had 195,272. The Grammys in comparison had 711,348 viewers from 8 to 9 p.m. and 606,738 from 9 to 10 p.m.
Dead provided much more resistance among 18-to-49-year-olds, drawing an eye-popping 249,150 viewers (far more than 50 percent) in this key demographic. The Grammys still won with 318,534 viewers in that hour.
Better Call Saul had 113,537 viewers in the 18-to-49 age range while that portion of the Grammys drew 271,227 from 9 to 10 p.m.
ABC’s “network television premiere” of The Hunger Games lured 104,610 total viewers directly opposite the Grammys and AMC’s one-two punch. The movie’s 18-to-49 haul was 40,999 viewers.
Friday’s prime-time pacesetter, CBS’ 9 p.m. episode of Blue Bloods, had 306,856 total viewers. Bloods uncommonly also was Friday’s biggest draw among 18-to-49-year-olds, with 69,384.
ABC’s 7:30 p.m. new episode of Cristela had a very rough night in the 18-to-49 demographic, ranking as prime-time’s lowest scorer among the Big Four broadcast networks with just 15,769 viewers.
Here are Friday’s local news derby numbers for the seventh weekday of the February “sweeps.”
CBS11 had the most total viewers at 10 p.m. and tied Gannett8 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).
The 6 a.m. golds were split between Gannett8 in total viewers and Fox4 in the 25-to-54 age range.
Gannett8 had the most total viewers at both 5 and 6 p.m. And in a somewhat shocking development, CBS11 led at both hours among 25-to-54-year-olds. That’s an extreme rarity.
Email comments or questions to: unclebarky@verizon.net