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Local Nielsen media snapshot (Thurs.-Sun., Nov. 2-5) -- Cowboys look like a million again in impressive win over Chiefs. Plus some closing words on the "firestorm" over Demetria Obilor's attire

@unclebarkycom on Twitter
The Dallas Cowboys controlled the potent Kansas City Chiefs Sunday in their first regular season game on CBS11.

D-FW viewership remained strong for the second straight week after a falloff for the team’s wipeout two weeks ago of the inept San Francisco 49ers.

Running until 6:21 p.m., the Cowboys’ 28-17 win averaged 1,253,490 viewers and 471,211 in the advertiser-coveted 18-to-49 age range. That’s a marginal drop off from the 1,289,100 viewers for the previous Sunday’s road win on Fox versus the arch rival Washington Redskins. That game had 514,899 viewers in the 18-to-49 realm.

Sunday Night Football’s attraction on NBC, Raiders vs. Dolphins, had 334,739 total viewers and 121,704 within the 18-to-49 demographic. CBS’ 6:30 p.m. edition of 60 Minutes, given an extra lift by the Cowboys’ lead-in, had a prime-time best of 555,524 total viewers.

On Saturday, ESPN’s prime-time TCU-Texas game led the college football parade with 199,419 total viewers. The increasingly woeful Dallas Mavericks’ loss at Minnesota, airing opposite TCU-Texas, went about as low as one can go with 2,849 total viewers on Fox Sports Southwest. Sadly, that’s not a misprint.

CBS’ Blue Bloods as usual led all Friday prime-time attractions in total viewers with 163,518 while NBC’s two-hour Dateline was tops with 18-to-49-year-olds (56,171).

Thursday’s 9 p.m. premiere of CBS’ S.W.A.T. narrowly won its time slot with 135,320 total viewers compared to 128,198 for NBC’s competing Chicago Fire. S.W.A.T., Chicago Fire and Fox4’s 9 p.m. local newscast tied in the 18-to-49 realm with 34,327 viewers each.

CBS also rolled from 7 to 9 p.m., particularly with a new episode of The Big Bang Theory (a night’s best of 405,960 total viewers) followed by the return of its spinoff, Young Sheldon (348,983).

The network’s Mom and Life In Pieces also won their slots in total viewers. In the key 18-to-49 measurement, only Mom stumbled, running third from 8 to 8:30 p.m. behind the first half-hour of Fox’s The Orville (just renewed for a second season) and NBC’s Will & Grace.

And now, here are the local news derby results for the sixth and seventh weekdays of the November “sweeps.”

Thursday -- TEGNA8 nipped CBS11 for the most total viewers at 10 p.m. while Fox4 won among 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at 6 a.m. and TEGNA8 likewise swept the 6 p.m. competitions. The 5 p.m. golds went to Fox4 in total viewers and NBC5 with 25-to-54-year-olds.

Friday -- CBS11 this time claimed the top spot in total viewers at 10 p.m., but Fox4 again ran first with 25-to-54-year-olds.

Fox4 ran the table at 6 a.m., while TEGNA8’s new “social media”-heavy Daybreak fell to fourth in total viewers (just a bit behind CBS11). Those latter two stations tied for the bottom rung with 25-to-54-year-olds.

NBC5 swept the 6 p.m. races and Fox4 had twin wins at 5 p.m.

LOCAL TV NEWS NOTE: -- OK, this is like juggling with hand grenades. But here are some carefully chosen words on the social media “firestorm” and “worldwide crusade” (TEGNA8’s on-air words) tied to new Daybreak traffic anchor Demetria Obilor’s video response to a woman, Jan Shedd, who said on Facebook that Obilor looked “ridiculous” in attire that, in her view, fit her way too tightly.

Shedd has been used as Exhibit A by TEGNA8, with only her highly critical post displayed on the air. But the station says that Shedd was merely the tipping point after a number of social media posts had “body-shamed” Obilor, who joined Daybreak on Monday, Oct. 23rd from KLAS-TV in Las Vegas.

All of this supposedly went “viral” when Mother of Draggings, who goes by the Twitter handle @fabfreshhandfly, tweeted, “Jan is big mad. Don’t be like Jan.” Chance the Rapper then responded by tweeting “BIIIIIIG Mad.” An international sensation then supposedly kicked in, with Daybreak co-anchor Ron Corning telling viewers on the Monday, Nov. 6th program that “now the world knows her (Obilor) as the latest woman to face body-shaming.”

Corning and co-anchor Alexa Conomos cited Obilor’s “bravery” in responding to Shedd via a short video. Obilor then spoke for herself again during the 6 a.m. closing hour. “You know,” she said in part, “for a long time you didn’t see curvier people on television. And it’s like just now, they’re starting to make, you know, curvier clothes to fit, you know, women like me -- and so many others.”

A steady stream of Tweets, all effusively praising Obilor, were scrolled on the bottom of home screens during this segment while Corning also showed a video from his church pastor, whom he said commended Obilor during her sermon Sunday.

Conomos said she also had “dealt with“ past shaming tied to her sex. Obilor ended the segment by playfully jabbing at Corning for going tieless on recent editions of Daybreak. “Your neck is looking a little bit curvy,” she said. “Where’s the tie? Where IS the tie?”

“Touche,” said Corning.

Your friendly content provider posted a critique of the new “social” whirl enveloping Daybreak after watching the 4:30 to 7 a.m. entirety of the Oct. 25th edition. It focused on content and made no mention at all of Obilor’s choice of attire.

I will say, however, that TEGNA8 arguably could be seen as unduly milking and overblowing this “controversy” in hopes of luring more eyeballs and juicing Daybreak’s ratings just a little. The show currently ranks third in the most-watched 6 to 7 a.m. hour behind Fox4 and NBC5.

It also should be noted that more than a few viewers are critical of Obilor’s attire because they don’t consider it “professional.” That’s an old and probably outmoded way of thinking when it comes to today’s local television news. But an unclebarky.com reader, whose name will be left out of this to spare him being attacked as a sexist, a racist or worst, makes sense on at least some level with this email.

It reads in part, “First and foremost, her attire looks great if she’s going out on the town. It’s inappropriate for someone on a newscast. People on TV should present themselves in professional attire. She does not. I’m not going to wear the same thing I do on Saturday night when I show up for work Monday morning. She shouldn’t either.”

Yes, there are some people who still feel this way, and it has nothing to do with “body shaming.”

As for myself, I’ll continue to focus on Daybreak’s content, and debated whether to even address this so-called “controversy.” Obilor is still new in this market, and deserves a chance to make her mark. She obviously won’t be shy about trying to do so on a station that almost begs viewers to interact with its newscasts via various forms of social media. I wish they’d give that a bit of a rest, but they won’t. I also wish Demetria Obilor the best in what’s still a very new adventure for her.

Email comments or questions to: unclebarky@verizon.net