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Local Nielsen ratings snapshot (Thurs., March 10) -- tamer Republicans not as hot

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Civility broke out during Thursday’s latest Republican presidential candidate debate, with the ratings suffering accordingly for what frontrunner Donald Trump later called “a very elegant evening.”

Airing from 8 to 10 p.m. on CNN, the four-way encounter averaged 276,214 D-FW viewers and 63,514 in the advertiser-coveted 18-to-49-year-old demographic.

Last week’s verbal fistfight on Fox News Channel turned out to be far more of a crowd-pleaser, drawing 453,274 total viewers and 123,852 in the 18-to-49 age range. A Feb. 25th GOP debate on CNN, where the insults also flew, likewise fared considerably better from a ratings standpoint, with 368,285 total viewers and 95,271 in the key 18-to-49 measurement.

Thursday night’s overall top draw, CBS’ 7 p.m. episode of The Big Bang Theory, pulled in respective totals of 375,367 and 123,852 total viewers. But the debate had more total viewers than Fox’s 7 to 9 p.m. edition of American Idol, which ran third in prime-time with 247,884 viewers. Idol edged the debate among 18-to-49-year-olds, though, drawing 66,690. During the two hours, Dalton Rapattoni of Dallas/Sunnyvale survived to become one of Idol’s final six competitors in the show’s closing season.

The night’s loss leader among the Big Four broadcast networks again was NBC’s 7 p.m. hour of You, Me and the Apocalypse, which had 49,567 total viewers and 28,581 in the 18-to-49 realm.

Here are Thursday’s local news derby results.

Fox4 ran first at 10 p.m. in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

The station also racked up another pair of wins at 6 a.m. and likewise dominated the 6 p.m. competitions. NBC5 ran the table at 5 p.m.

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