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Local Nielsen ratings snapshot (Fri.-Sun., Aug. 18-20) -- Cowboys again pony upward

@unclebarkycom on Twitter
The Dallas Cowboys’ third preseason game, at home against the Indianapolis Colts, crested past the half-million viewers mark in D-FW Saturday night.

Dallas’ 24-19 win on CBS11 averaged 559,875 viewers and 192,426 in the advertiser-prized 18-to-49-year-old age range. That easily surpassed the numbers for Game 2, a 13-10 loss to the Los Angeles Rams. It pulled in 407,182 total viewers and 121,870 in the 18-to-49 demographic.

Playing opposite the Cowboys (and across the street) on Fox Sports Southwest, the Texas Rangers’ Saturday night bashing of the Chicago White Sox toiled in relative obscurity with 123,609 total viewers and 25,657 in the 18-to-49 realm.

On Sunday night, CBS’ 7 p.m. episode of Big Brother lead all prime-time attractions with 210,862 total viewers and 105,834 within the 18-to-49 motherlode.

Notice that BB’s haul of 18-to-49-year-olds is right at the 50 percent mark of the show’s total audience while the Cowboys’ crowd continues to be considerably older percentage-wise. Barely one-third of the TV audience for Cowboys-Colts was in the 18-to-49 age range.

In Friday’s Nielsens, a “special” edition of Big Brother again led the prime-time way with 123,609 total viewers and an unusually low 41,692 in the 18-to-49 age range.

And now, here are Friday’s local news derby results.

NBC5 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming). The Peacock also scored twin wins at 6 a.m.

Fox4 chimed in with 5 and 6 p.m. firsts among 25-to-54-year-olds and tied NBC5 for the total viewers top spot at 5 p.m. NBC5 won outright in total viewers at 6 p.m.

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