Local Nielsen ratings snapshot (Thurs., Sept. 13) -- NFL Net scores with Bengals-Ravens
09/14/18 04:21 PM
By ED BARK
@unclebarkycom on Twitter
The NFL Network had sole rights to the Cincinnati Bengals-Baltimore Ravens matchup Thursday night, and took advantage by leading all TV attractions in the two major ratings food groups.
Bengals-Ravens averaged 199,419 D-FW viewers and 106,100 within the advertiser-coveted 18-to-49-year-old age range. The latter number, which is more than half the audience, will please the NFL. Dallas Cowboys games generally fall well short of the 50% mark in this key demographic. But again, the bigger the overall audience, the harder it is to hit that 18-to-49 sweet spot.
In the Big Four broadcast network arena, Fox4’s 9 p.m. local newscast led in total viewers with 185,175 while CBS’ Big Brother finished a runaway No. 1 among 18-to-49ers (71,774).
Here are Thursday’s four-way local news derby results.
For the second straight day, the only winners were Fox4 and NBC5.
Fox4 controlled the 10 p.m. and 6 a.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 ran the table at 5 and 6 p.m.
LOCAL TV PROGRAMING NOTE -- D-FW’s NBC5, in partnership with Southern Methodist University, has landed the first of three scheduled U.S. Senate debates between Republican incumbent Ted Cruz and Democratic challenger Beto O’Rourke.
Originating from the SMU campus and airing on NBC5, the one-hour debate will be moderated by NBC5’s Julie Fine and The Dallas Morning News’ Gromer Jeffers. Showtime is on Friday, Sept. 21st from 6 to 7 p.m., with a repeat airing on Sunday, Sept. 23rd at 8 a.m. Get your popcorn or donuts ready.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The NFL Network had sole rights to the Cincinnati Bengals-Baltimore Ravens matchup Thursday night, and took advantage by leading all TV attractions in the two major ratings food groups.
Bengals-Ravens averaged 199,419 D-FW viewers and 106,100 within the advertiser-coveted 18-to-49-year-old age range. The latter number, which is more than half the audience, will please the NFL. Dallas Cowboys games generally fall well short of the 50% mark in this key demographic. But again, the bigger the overall audience, the harder it is to hit that 18-to-49 sweet spot.
In the Big Four broadcast network arena, Fox4’s 9 p.m. local newscast led in total viewers with 185,175 while CBS’ Big Brother finished a runaway No. 1 among 18-to-49ers (71,774).
Here are Thursday’s four-way local news derby results.
For the second straight day, the only winners were Fox4 and NBC5.
Fox4 controlled the 10 p.m. and 6 a.m. competitions in both total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 ran the table at 5 and 6 p.m.
LOCAL TV PROGRAMING NOTE -- D-FW’s NBC5, in partnership with Southern Methodist University, has landed the first of three scheduled U.S. Senate debates between Republican incumbent Ted Cruz and Democratic challenger Beto O’Rourke.
Originating from the SMU campus and airing on NBC5, the one-hour debate will be moderated by NBC5’s Julie Fine and The Dallas Morning News’ Gromer Jeffers. Showtime is on Friday, Sept. 21st from 6 to 7 p.m., with a repeat airing on Sunday, Sept. 23rd at 8 a.m. Get your popcorn or donuts ready.
Email comments or questions to: unclebarky@verizon.net