Local Nielsen ratings snapshot (Mon., July 15) -- doubleheader split for Dome vs. home run derby
07/16/13 11:06 AM
By ED BARK
@unclebarkycom
Episode 4 of CBS’ Under the Dome upped its week to week audience slightly in the national Nielsen ratings, but took a big dip in D-FW opposite the closing hour of ESPN’s All-Star game home run derby.
Dome drew 199,642 D-FW viewers in the 9 p.m. hour, a major falloff from last Monday’s 309,789. The home run derby, which ended at 9:55 p.m., had 178,989 viewers in direct competition with Dome. That tied Fox4’s 9 p.m. newscast for second place in the time slot.
The derby swatted Dome aside among advertiser-prized 18-to-49-year-olds, though. Its 9 to 10 p.m. portion pulled in 102,061 viewers in this key demographic. Dome slumped to 70,167 viewers in placing third behind Fox4’s news (73,356).
Also, for the first time Monday, ABC’s 7 to 9 p.m. edition of The Bachelorette drew a larger overall audience than Dome with 206,526 total viewers. It also tied the 9 to 10 p.m. portion of the home run derby for prime-time’s biggest draw among 18-to-49-year-olds.
Fox badly lagged in both ratings measurements from 7 to 9 p.m. with its quartet of sitcom reruns. In total viewers, for instance, the network’s 8:30 p.m. episode of The Mindy Project had a piddling 20,653 total viewers before Fox4’s news high-jumped all the way up to 178,989. Fox4 management should be springing for banana splits or something, because that’s an incredible leap in audience levels. Absent any treats, the staff gets an invaluable unclebarky.com gold star, which otherwise has absolutely no retail value.
NBC’s Siberia was the night’s biggest 9 p.m. loser among the Big Four broadcast networks, with just 34,421 total viewers and 9,568 in the 18-to-49 demographic. The Peacock’s preceding second episode of Get Out Alive with Bear Grylls had respective totals of 68,842 and 28,705 viewers before Siberia nose-dived.
Here are Monday’s four-way local news derby results:
WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The station also ran the table at 5 p.m.
Fox4 scored a pair of wins at 6 a.m., with co-anchor Lauren Przybyl returning to the air after maternity leave.
The 6 p.m. wins were split between CBS11 in total viewers and WFAA8 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom
Episode 4 of CBS’ Under the Dome upped its week to week audience slightly in the national Nielsen ratings, but took a big dip in D-FW opposite the closing hour of ESPN’s All-Star game home run derby.
Dome drew 199,642 D-FW viewers in the 9 p.m. hour, a major falloff from last Monday’s 309,789. The home run derby, which ended at 9:55 p.m., had 178,989 viewers in direct competition with Dome. That tied Fox4’s 9 p.m. newscast for second place in the time slot.
The derby swatted Dome aside among advertiser-prized 18-to-49-year-olds, though. Its 9 to 10 p.m. portion pulled in 102,061 viewers in this key demographic. Dome slumped to 70,167 viewers in placing third behind Fox4’s news (73,356).
Also, for the first time Monday, ABC’s 7 to 9 p.m. edition of The Bachelorette drew a larger overall audience than Dome with 206,526 total viewers. It also tied the 9 to 10 p.m. portion of the home run derby for prime-time’s biggest draw among 18-to-49-year-olds.
Fox badly lagged in both ratings measurements from 7 to 9 p.m. with its quartet of sitcom reruns. In total viewers, for instance, the network’s 8:30 p.m. episode of The Mindy Project had a piddling 20,653 total viewers before Fox4’s news high-jumped all the way up to 178,989. Fox4 management should be springing for banana splits or something, because that’s an incredible leap in audience levels. Absent any treats, the staff gets an invaluable unclebarky.com gold star, which otherwise has absolutely no retail value.
NBC’s Siberia was the night’s biggest 9 p.m. loser among the Big Four broadcast networks, with just 34,421 total viewers and 9,568 in the 18-to-49 demographic. The Peacock’s preceding second episode of Get Out Alive with Bear Grylls had respective totals of 68,842 and 28,705 viewers before Siberia nose-dived.
Here are Monday’s four-way local news derby results:
WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. The station also ran the table at 5 p.m.
Fox4 scored a pair of wins at 6 a.m., with co-anchor Lauren Przybyl returning to the air after maternity leave.
The 6 p.m. wins were split between CBS11 in total viewers and WFAA8 among 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net