powered by FreeFind

Apple iTunes


Local Nielsen ratings snapshot (Fri.-Sun., Oct. 18-20) -- Cowboys fly high but numbers don't soar

@unclebarkycom on Twitter
Noon-starting games, even when the Cowboys win big, have a way of depressing the D-FW Nielsen ratings.

Which means that Sunday’s 17-3 thrashing of the Eagles on Fox inched past the one million mark while also registering as the least-watched Cowboys game since their Sept. 22nd dismantling of the Rams in another noon-starter.

The win over the Eagles, which ran until 3:26 p.m. and put 4-3 Dallas alone atop the NFC East, averaged 1,058,094 viewers compared to 1,540,982 for the previous Sunday’s prime-time win over Washington. Cowboys-Rams, the only game to dip below one million viewers this season, had 943,135 viewers.

Sunday’s football festivities also included the much-hyped Colts-Broncos matchup on NBC’s Sunday Night Football. The Colts’ upset win, underscored by Peyton Manning’s return to Indy, averaged 717,231 viewers despite its later than usual 11:15 p.m. end. That easily made it the most-watched, non-Cowboys SNF game of the season in D-FW.

AMC again had prime-time’s second most-watched attraction Sunday, with its 8 p.m. episode of The Walking Dead drawing 319,559 viewers. The ratings especially came to life among advertiser-prized 18-to-49-year-olds, with 201,915 tuning in.

Saturday’s college football parade was led by Auburn’s win over A&M on CBS. The game averaged 276,951 viewers, with A&M’s Johnny “Football” Manziel falling short of a last-second comeback after returning from a shoulder injury.

Friday’s prime-time ratings were paced by the usual suspects. CBS’ 9 p.m. episode of Blue Bloods had the most total viewers -- 284,052 -- while ABC’s 8 p.m. hour of Shark Tank lured the most 18-to-49-year-olds (84,674).

Here are Friday’s four-way local news derby numbers:

CBS11 topped the 10 p.m. field in total viewers but WFAA8 ran first with 25-to-54-year-olds, the main advertiser target audience for news programming.

WFAA8 also toppled the usual 6 a.m. frontrunner, Fox4, in both ratings measurements.

CBS11 won at both 5 and 6 p.m. in total viewers; Fox4 took the golds at those hours in the 25-to-54 demographic.

Email comments or questions to: unclebarky@verizon.net