Local Nielsen ratings snapshot (Thurs., Aug. 17) -- a CBS island unto itself
08/18/17 01:16 PM
By ED BARK
@unclebarkycom on Twitter
CBS’ Big Brother again towered over the D-FW prime-time ratings Thursday -- and pretty amazingly so.
Here are the network’s decidedly up-and-down Nielsen numbers.
In total viewers, CBS’ opening rerun of The Big Bang Theory drew 116,338 before a Kevin Can Wait repeat slipped to 101,795.
BB then pole vaulted to 225,404 viewers before a new episode of CBS’ Zoo burrowed into last place among the Big Four broadcast networks with just 43,627 viewers.
The disparities were even more pronounced among advertiser-prized 18-to-49-year-olds, a demographic that CBS has long found elusive.
Big Bang had 35,278 viewers in the 18-to-49 realm, with Kevin Can Wait falling to 19,243. Bang-zoom, BB then skyrocketed to 109,041 viewers in this bread-buttering measurement before Zoo fizzled out with 12,828.
ABC continued to scrape bottom in the 7 to 8 p.m. hour with Boy Band, which had a puny 36,356 total viewers and a sub-speck of 18-to-49-year-olds (1,604). Even The CW’s Penn & Teller: Fool Us, which is quite entertaining actually, squashed the competing Boy Band with 16,036 viewers of the 18-to-49 persuasion.
NBC’s The Wall won from 7 to 8 p.m. in both ratings barometers, as did Fox4’s local 9 p.m. newscast among the Big Four broadcasters.
In the cable universe on Fox Sports Southwest, the Texas Rangers’ marathon win over the Chicago White Sox grew in strength as the night wore on, peaking at 196,320 viewers in every quarter-hour between 10 and 11 p.m.
Here are Thursday’s local news derby results.
TEGNA8 swept the 10 p.m. competitions with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 ran the table at 6 a.m. and Fox4 did likewise at 5 p.m. The 6 p.m. firsts were split between NBC5 in total viewers and Fox4 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
CBS’ Big Brother again towered over the D-FW prime-time ratings Thursday -- and pretty amazingly so.
Here are the network’s decidedly up-and-down Nielsen numbers.
In total viewers, CBS’ opening rerun of The Big Bang Theory drew 116,338 before a Kevin Can Wait repeat slipped to 101,795.
BB then pole vaulted to 225,404 viewers before a new episode of CBS’ Zoo burrowed into last place among the Big Four broadcast networks with just 43,627 viewers.
The disparities were even more pronounced among advertiser-prized 18-to-49-year-olds, a demographic that CBS has long found elusive.
Big Bang had 35,278 viewers in the 18-to-49 realm, with Kevin Can Wait falling to 19,243. Bang-zoom, BB then skyrocketed to 109,041 viewers in this bread-buttering measurement before Zoo fizzled out with 12,828.
ABC continued to scrape bottom in the 7 to 8 p.m. hour with Boy Band, which had a puny 36,356 total viewers and a sub-speck of 18-to-49-year-olds (1,604). Even The CW’s Penn & Teller: Fool Us, which is quite entertaining actually, squashed the competing Boy Band with 16,036 viewers of the 18-to-49 persuasion.
NBC’s The Wall won from 7 to 8 p.m. in both ratings barometers, as did Fox4’s local 9 p.m. newscast among the Big Four broadcasters.
In the cable universe on Fox Sports Southwest, the Texas Rangers’ marathon win over the Chicago White Sox grew in strength as the night wore on, peaking at 196,320 viewers in every quarter-hour between 10 and 11 p.m.
Here are Thursday’s local news derby results.
TEGNA8 swept the 10 p.m. competitions with wins in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).
NBC5 ran the table at 6 a.m. and Fox4 did likewise at 5 p.m. The 6 p.m. firsts were split between NBC5 in total viewers and Fox4 with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net