Local Nielsen ratings snapshot (Wed., March 9) -- more noise from The Voice
03/10/16 11:20 AM
By ED BARK
@unclebarkycom on Twitter
Another two hours of The Voice mostly put NBC atop the first two hours of prime-time Wednesday before Fox4’s local newscast took over at 9 p.m.
The Voice drew 325,790 total viewers and averaged 95,271 in the advertiser-craved 18-to-49-year-old demographic. In the later measurement, CBS’ 7 p.m. episode of Survivor topped the 18-to-49 Nielsens with 95,271 viewers while the first hour of The Voice drew 82,568.
CBS then drooped to 41,284 viewers in the 18-to-49 range for its latest Victoria’s Secret swim wear special. That knocked it into third place in the 8 p.m. hour behind The Voice (104,798 viewers) and Fox’s Hell’s Kitchen (76,217).
At 9 p.m., Fox4’s local news topped both measurements with 226,637 total viewer and 60,338 within the 18-to-49 motherlode.
NBC’s The Carmichael Show, returning with back-to-back episodes from 9 to 10 p.m., ran second in total viewers for its first half-hour but last among the Big Four Broadcast networks with its 9:30 to 10 p.m. outing. Both episodes ran fourth among 18-to-49-year-olds.
The 9 p.m. Season 2 finale of ABC’s exemplary American Crime logged third place finishes in both ratings measurements. No word yet on whether it will get a third season.
Wednesday’s Democratic presidential candidate debate aired from 8 to 10 p.m. on Univision and CNN. It drew a combined 162,895 total viewers, with CNN pulling in a slight majority of 84,989. But Univision had more viewers than CNN in the 25-to-54-year-old demographic (main advertiser target audience for news programming). Scoreboard: Univision (44,645) and CNN (35,716).
Here are Wednesday’s local news derby results.
CBS11 uncommonly topped the 10 p.m. competitions in both total viewers and 25-to-54-year-olds. A heavily teased “steakhouse stabbing” story by “consumer justice” reporter Cristin Severance may have helped lure more younger viewers than usual. The “victim” suffered a minor arm wound when a waiter inadvertently cut her while carving meat at the table. Her scar now is barely visible after the December mishap, although the woman for the most part acted as though she’d been grossly disfigured and now deserves to be paid for her pain and suffering. In her wrap-up, Severance to her credit got around to telling the restaurant’s side of the story -- which seemed more believable.
Fox4 as usual won decisively at 6 a.m. in both ratings measurements. Also of note: In the generally lesser viewed first one hour and 15 minutes of the local morning shows (4:30 to 5:45 a.m.), CBS11 registered “hashmarks” (no measurable audience).
NBC5 swept the 6 p.m. Nielsens and tied Fox4 for first place at 5 p.m. among 25-to-54-year-olds. Fox4 nipped the Peacock for the most total viewers at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Another two hours of The Voice mostly put NBC atop the first two hours of prime-time Wednesday before Fox4’s local newscast took over at 9 p.m.
The Voice drew 325,790 total viewers and averaged 95,271 in the advertiser-craved 18-to-49-year-old demographic. In the later measurement, CBS’ 7 p.m. episode of Survivor topped the 18-to-49 Nielsens with 95,271 viewers while the first hour of The Voice drew 82,568.
CBS then drooped to 41,284 viewers in the 18-to-49 range for its latest Victoria’s Secret swim wear special. That knocked it into third place in the 8 p.m. hour behind The Voice (104,798 viewers) and Fox’s Hell’s Kitchen (76,217).
At 9 p.m., Fox4’s local news topped both measurements with 226,637 total viewer and 60,338 within the 18-to-49 motherlode.
NBC’s The Carmichael Show, returning with back-to-back episodes from 9 to 10 p.m., ran second in total viewers for its first half-hour but last among the Big Four Broadcast networks with its 9:30 to 10 p.m. outing. Both episodes ran fourth among 18-to-49-year-olds.
The 9 p.m. Season 2 finale of ABC’s exemplary American Crime logged third place finishes in both ratings measurements. No word yet on whether it will get a third season.
Wednesday’s Democratic presidential candidate debate aired from 8 to 10 p.m. on Univision and CNN. It drew a combined 162,895 total viewers, with CNN pulling in a slight majority of 84,989. But Univision had more viewers than CNN in the 25-to-54-year-old demographic (main advertiser target audience for news programming). Scoreboard: Univision (44,645) and CNN (35,716).
Here are Wednesday’s local news derby results.
CBS11 uncommonly topped the 10 p.m. competitions in both total viewers and 25-to-54-year-olds. A heavily teased “steakhouse stabbing” story by “consumer justice” reporter Cristin Severance may have helped lure more younger viewers than usual. The “victim” suffered a minor arm wound when a waiter inadvertently cut her while carving meat at the table. Her scar now is barely visible after the December mishap, although the woman for the most part acted as though she’d been grossly disfigured and now deserves to be paid for her pain and suffering. In her wrap-up, Severance to her credit got around to telling the restaurant’s side of the story -- which seemed more believable.
Fox4 as usual won decisively at 6 a.m. in both ratings measurements. Also of note: In the generally lesser viewed first one hour and 15 minutes of the local morning shows (4:30 to 5:45 a.m.), CBS11 registered “hashmarks” (no measurable audience).
NBC5 swept the 6 p.m. Nielsens and tied Fox4 for first place at 5 p.m. among 25-to-54-year-olds. Fox4 nipped the Peacock for the most total viewers at 5 p.m.
Email comments or questions to: unclebarky@verizon.net