Local Nielsen ratings snapshot (Thurs., June 23) -- not feeling much of a Draft
06/24/16 10:26 AM
By ED BARK
@unclebarkycom on Twitter
With the Dallas Mavericks waiting until deep into the night to make their only pick, the 2016 NBA draft slogged along with little ratings impact Thursday night on ESPN.
The Rajon Rondo-spiked lowly No. 46 pick in Round 2 didn’t come until 10:44 p.m. for the Mavs, who selected 7-foot Purdue center A.J. Hammons. From 10:30 to 10:45 p.m. -- Nielsen Media Research measures in 15-minute increments -- the draft had 28,330 D-FW viewers and 12,703 in the advertiser-prized 18-to-49 age range. Overall, the entire draft averaged 56,659 total viewers and 28,581 in the 18-to-49 realm.
The night’s biggest draw, CBS’ 7 p.m. rerun of The Big Bang Theory, drew 177,060 total viewers. CBS’ 8 p.m. hour of Big Brother led all programming among 18-to-49-year-olds with 76,217.
Here are Thursday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).
The Peacock also swept the 5 and 6 p.m. competitions while Fox4 did likewise at 6 a.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
With the Dallas Mavericks waiting until deep into the night to make their only pick, the 2016 NBA draft slogged along with little ratings impact Thursday night on ESPN.
The Rajon Rondo-spiked lowly No. 46 pick in Round 2 didn’t come until 10:44 p.m. for the Mavs, who selected 7-foot Purdue center A.J. Hammons. From 10:30 to 10:45 p.m. -- Nielsen Media Research measures in 15-minute increments -- the draft had 28,330 D-FW viewers and 12,703 in the advertiser-prized 18-to-49 age range. Overall, the entire draft averaged 56,659 total viewers and 28,581 in the 18-to-49 realm.
The night’s biggest draw, CBS’ 7 p.m. rerun of The Big Bang Theory, drew 177,060 total viewers. CBS’ 8 p.m. hour of Big Brother led all programming among 18-to-49-year-olds with 76,217.
Here are Thursday’s local news derby results.
TEGNA8 had the most total viewers at 10 p.m., but NBC5 won among 25-to-54-year-olds (main advertiser target audience for news programming).
The Peacock also swept the 5 and 6 p.m. competitions while Fox4 did likewise at 6 a.m.
Email comments or questions to: unclebarky@verizon.net