Local Nielsen ratings snapshot (Thurs., March 8)
03/09/07 11:08 AM
By ED BARK
Here's an amazing stat. Thursday night's No. 1 program with advertiser-craved 18-to-49-year-olds wasn't American Idol. In D-FW, that crown goes to the breakout new hit of the season, Fox's Are You Smarter Than a 5th Grader?.
The Jeff Foxworthy-hosted big money game show topped the 18-to-49-year-old charts with 240,000 of 'em, compared to the preceding Idol's 228,000. 5th Grader also outdrew Idol among 18-to-34-year-olds.
The show has performed way beyond Fox's expectations and gives the network a chance to finally make a major showing in the Thursday night ratings. It'll go against NCAA basketball instead of Survivor: Fiji next week, which will make it all the more easier in these parts. Unless it's the Dallas Mavericks, hoops seldom have any hops in the local ratings.
Idol, now down to its final 12 contestants, did outdraw 5th Grader in total homes, by a 373,660 to 323,680 margin. But the 18-to-49 demo is the big moneymaker in entertainment programming, so 5th Grader gets the gold star.
As for the Dallas Stars, the poor guys went into the teeth of Idol and 5th Grader Thursday night and emerged with a sub-puny 9,520 homes on Ch. 27. Among 18-to-49-year-olds, just 1,800 women watched. You know who you are. The male haul in this age group? A hardly stunning 13,500 in a viewing area of over three million people.
In the local news derby, let's hear it for a three-way tie in total homes at 10 p.m. among NBC5, Belo8 and CBS11. Each clocked in at 147,560, according to Nielsen's estimates. But the Peacock won among 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., Fox4 and NBC5 fought to a two-way first place tie in homes, with Fox4 taking the 25-to-54 race.
Belo8 won at 6 p.m. in both measurements, and also was tops in homes at 5 p.m. Fox4 had the most 25-to-54-year-olds at 5 p.m.
Here's an amazing stat. Thursday night's No. 1 program with advertiser-craved 18-to-49-year-olds wasn't American Idol. In D-FW, that crown goes to the breakout new hit of the season, Fox's Are You Smarter Than a 5th Grader?.
The Jeff Foxworthy-hosted big money game show topped the 18-to-49-year-old charts with 240,000 of 'em, compared to the preceding Idol's 228,000. 5th Grader also outdrew Idol among 18-to-34-year-olds.
The show has performed way beyond Fox's expectations and gives the network a chance to finally make a major showing in the Thursday night ratings. It'll go against NCAA basketball instead of Survivor: Fiji next week, which will make it all the more easier in these parts. Unless it's the Dallas Mavericks, hoops seldom have any hops in the local ratings.
Idol, now down to its final 12 contestants, did outdraw 5th Grader in total homes, by a 373,660 to 323,680 margin. But the 18-to-49 demo is the big moneymaker in entertainment programming, so 5th Grader gets the gold star.
As for the Dallas Stars, the poor guys went into the teeth of Idol and 5th Grader Thursday night and emerged with a sub-puny 9,520 homes on Ch. 27. Among 18-to-49-year-olds, just 1,800 women watched. You know who you are. The male haul in this age group? A hardly stunning 13,500 in a viewing area of over three million people.
In the local news derby, let's hear it for a three-way tie in total homes at 10 p.m. among NBC5, Belo8 and CBS11. Each clocked in at 147,560, according to Nielsen's estimates. But the Peacock won among 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., Fox4 and NBC5 fought to a two-way first place tie in homes, with Fox4 taking the 25-to-54 race.
Belo8 won at 6 p.m. in both measurements, and also was tops in homes at 5 p.m. Fox4 had the most 25-to-54-year-olds at 5 p.m.
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