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Local Nielsen ratings snapshot (Mon., Feb. 23) -- NBC back in tune with The Voice

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NBC almost tripled its ratings pleasure by saying goodbye to The Celebrity Apprentice and re-welcoming The Voice Monday night.

Prime-time’s pre-eminent talent competition, in which the judges star while the winners struggle to be heard from again, drew just shy of a half-million D-FW viewers (495,154) from 7 to 9 p.m. The previous Monday’s Celebrity Apprentice season finale had 174,350 viewers.

The Voice also dominated its time slot among advertiser-prized 18-to-49-year-olds, luring 182,920 of ‘em. Celebrity Apprentice drew 72,537 viewers in this key demographic.

Monday’s big 9 p.m. winner, Fox4’s local newscast, had 327,778 total viewers and 132,460 in the 18-to-49 age range. NBC’s return of The Night Shift plummeted to fourth place at 9 p.m. in total viewers (146,454) while inching into third place with 18-to-49-year-olds (56,768) ahead of ABC’s competing Castle (53,615).

Meanwhile, the local newscasts enjoyed ratings inflations brought on by Monday’s “Arctic Blast” and accompanying icy roads.

Gannett8 won at 10 p.m. with 313,830 total viewers compared to the previous Monday’s 223,168. Fox4 ran first with 25-to-54-year-olds (main advertiser target audience for news programming), vaulting to 139,280 viewers after last week’s President’s Day haul of 56,305.

NBC5, which aims to be the most weather-centric of the four major news players, rolled up wins at 6 a.m. in both ratings measurements. Fox4’s 7 to 9 a.m. portion of Good Day then took over with a pair of narrow victories over the Peacock, which preempted NBC’s Today show.

NBC5 and Gannett8 shared the 6 p.m. total viewers lead while Fox4 and CBS11 were close behind. The combined 997,282 viewers for the four stations were a big bump up from the 697,400 on President’s Day.

The 5 p.m. leader in total viewers was NBC5. But Fox4 won at 5 and 6 p.m. among 25-to-54-year-olds.

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