Local Nielsen ratings snapshot (Thurs., Dec. 21)
12/22/06 10:56 AM
By ED BARK
D-FW viewers apparently just don't like Katie Couric, even when her CBS Evening News has a big hometown angle.
Couric's exclusive interview with Dallasite Karen James, widow of Mt. Hood climber Kelly James, fell flat in the local Nielsens Thursday. It placed a distant fourth at 5:30 p.m., even though the anchor blew in and out of Dallas that morning and devoted the entire second half of her newscast to the James interview. Here's a telescoped look:
NBC Nightly News -- 149,940 homes
Fox4 local news -- 130,900 homes
ABC World News -- 116,620 homes
CBS Evening News -- 73,780 homes
Thursday's Evening News also finished fourth with 25-to-54-year-olds, the key advertiser target audience for non-entertainment programming. And it ran fifth with 18-to-49-year-olds.
Contrastingly, CBS' second seasonal telecast of Rudolph the Red-Nosed Reindeer lit up up the local Nielsens. Rudy took first place from 7 to 8 p.m. in homes and with 25-to-54-year-olds, 18-to-49-year-olds and 18-to-34-year-olds.
In the local newscast wars, NBC5 again rang up twin wins at 10 p.m. in both total homes and with 25-to-54-year-olds. The Peacock also won at 5 p.m. in both measurements.
At 6 a.m., NBC5 had a commanding lead in homes and tied with Fox4 in the 25-to-54 demo. Fox4 also had a first place finish at 6 p.m., where it won in homes but fell short of first-place Belo8 with 25-to-54-year-olds.
D-FW viewers apparently just don't like Katie Couric, even when her CBS Evening News has a big hometown angle.
Couric's exclusive interview with Dallasite Karen James, widow of Mt. Hood climber Kelly James, fell flat in the local Nielsens Thursday. It placed a distant fourth at 5:30 p.m., even though the anchor blew in and out of Dallas that morning and devoted the entire second half of her newscast to the James interview. Here's a telescoped look:
NBC Nightly News -- 149,940 homes
Fox4 local news -- 130,900 homes
ABC World News -- 116,620 homes
CBS Evening News -- 73,780 homes
Thursday's Evening News also finished fourth with 25-to-54-year-olds, the key advertiser target audience for non-entertainment programming. And it ran fifth with 18-to-49-year-olds.
Contrastingly, CBS' second seasonal telecast of Rudolph the Red-Nosed Reindeer lit up up the local Nielsens. Rudy took first place from 7 to 8 p.m. in homes and with 25-to-54-year-olds, 18-to-49-year-olds and 18-to-34-year-olds.
In the local newscast wars, NBC5 again rang up twin wins at 10 p.m. in both total homes and with 25-to-54-year-olds. The Peacock also won at 5 p.m. in both measurements.
At 6 a.m., NBC5 had a commanding lead in homes and tied with Fox4 in the 25-to-54 demo. Fox4 also had a first place finish at 6 p.m., where it won in homes but fell short of first-place Belo8 with 25-to-54-year-olds.
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