Local Nielsen ratings snapshot (Fri.-Sun, March 6-8) -- Celebrity Apprentice hardly on fire
03/09/09 02:54 PM
By ED BARK
NBC's Celebrity Apprentice continues to show how far the franchise has fallen since Donald Trump first swaggered in with big-time ratings for the 2004 premiere of The Apprentice.
Sunday night's two-hour chapter drew just 132,860 D-FW viewers to run fourth overall from 8 to 10 p.m. Celebrity Apprentice also ran well out of the money with advertiser-coveted 18-to-49-year-olds.
The biggest overall draw in prime-time, CBS' Cold Case, had 265,720 total viewers. Among 18-to-49-year-olds, ABC's Brothers & Sisters led the Sunday night pack with 116,683 viewers in that age range.
In Friday's prime-time competition, Fox's new Dollhouse again fell flat, with only 73,073 viewers in the 8 p.m. hour. That put it in fifth place opposite CBS' top-drawing Flashpoint, with 199,290 viewers. Dollhouse climbed to a still-deflating fourth place finish with 18-to-49-year-olds, with a special edition of ABC's 20/20 leading in that key measurement.
NBC's Austin-made Friday Night Lights, also at 8 p.m., ran fourth in total viewers, but tied Flashpoint for second in the 18-to-49 demographic.
In Friday's local news derby results, WFAA8 topped the field at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 resumed its winning ways at 6 a.m. with twin wins at that hour while Fox4 took both golds at 5 p.m.
The 6 p.m. news ratings, usually won by WFAA8, went polar opposite Friday. NBC5 ran first in both ratings measurements while WFAA8 fell to fourth place across the board.
NBC's Celebrity Apprentice continues to show how far the franchise has fallen since Donald Trump first swaggered in with big-time ratings for the 2004 premiere of The Apprentice.
Sunday night's two-hour chapter drew just 132,860 D-FW viewers to run fourth overall from 8 to 10 p.m. Celebrity Apprentice also ran well out of the money with advertiser-coveted 18-to-49-year-olds.
The biggest overall draw in prime-time, CBS' Cold Case, had 265,720 total viewers. Among 18-to-49-year-olds, ABC's Brothers & Sisters led the Sunday night pack with 116,683 viewers in that age range.
In Friday's prime-time competition, Fox's new Dollhouse again fell flat, with only 73,073 viewers in the 8 p.m. hour. That put it in fifth place opposite CBS' top-drawing Flashpoint, with 199,290 viewers. Dollhouse climbed to a still-deflating fourth place finish with 18-to-49-year-olds, with a special edition of ABC's 20/20 leading in that key measurement.
NBC's Austin-made Friday Night Lights, also at 8 p.m., ran fourth in total viewers, but tied Flashpoint for second in the 18-to-49 demographic.
In Friday's local news derby results, WFAA8 topped the field at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 resumed its winning ways at 6 a.m. with twin wins at that hour while Fox4 took both golds at 5 p.m.
The 6 p.m. news ratings, usually won by WFAA8, went polar opposite Friday. NBC5 ran first in both ratings measurements while WFAA8 fell to fourth place across the board.
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