Celebrity Apprentice hardly on fire | None | Uncle Barky's Bytes

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Local Nielsen ratings snapshot (Fri.-Sun, March 6-8) -- Celebrity Apprentice hardly on fire

NBC's Celebrity Apprentice continues to show how far the franchise has fallen since Donald Trump first swaggered in with big-time ratings for the 2004 premiere of The Apprentice.

Sunday night's two-hour chapter drew just 132,860 D-FW viewers to run fourth overall from 8 to 10 p.m. Celebrity Apprentice also ran well out of the money with advertiser-coveted 18-to-49-year-olds.

The biggest overall draw in prime-time, CBS' Cold Case, had 265,720 total viewers. Among 18-to-49-year-olds, ABC's Brothers & Sisters led the Sunday night pack with 116,683 viewers in that age range.

In Friday's prime-time competition, Fox's new Dollhouse again fell flat, with only 73,073 viewers in the 8 p.m. hour. That put it in fifth place opposite CBS' top-drawing Flashpoint, with 199,290 viewers. Dollhouse climbed to a still-deflating fourth place finish with 18-to-49-year-olds, with a special edition of ABC's 20/20 leading in that key measurement.

NBC's Austin-made Friday Night Lights, also at 8 p.m., ran fourth in total viewers, but tied Flashpoint for second in the 18-to-49 demographic.

In Friday's local news derby results, WFAA8 topped the field at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming.

NBC5 resumed its winning ways at 6 a.m. with twin wins at that hour while Fox4 took both golds at 5 p.m.

The 6 p.m. news ratings, usually won by WFAA8, went polar opposite Friday. NBC5 ran first in both ratings measurements while WFAA8 fell to fourth place across the board.