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Local Nielsen ratings snapshot (Thurs., July 9) -- crime repeats propel CBS/CBS11

The premiere of Big Brother 11 bombed -- in these parts at least -- but CBS can always rely on crime series reruns to keep its summertime ratings afloat.

Thursday night was typical. Although winning its time slot nationally in both total viewers and advertiser-courted 18-to-49-year-olds, Big Brother played like a weak sister in D-FW. CBS' hot weather peep show launched with just 86,359 total viewers to run third in the 7 p.m. hour behind Fox's frontrunning repeat of Bones (152,789 viewers).

BB fared worse with 18-to-49-year-olds, lagging in fifth place opposite scripted series reruns on Fox, NBC, ABC and The CW.

But CBS then cleaned house by winning from 8 to 10 p.m. in both ratings measurements with a refried whodunit combo of CSI: Crime Scene Investigation (172,776 total viewers) and The Mentalist (232,505 total viewers).

The largesse from The Mentalist helped CBS11's 10 p.m. newscast to score twin wins in total viewers (166,075) and 25-to-54-year-olds, the main advertiser target audience for news programming.

In the other four-way local news derby competitions, NBC5 continued to set the pace at 6 a.m. with another pair of first place finishes. Its haul of 25-to-54-year-olds was more than twice that of runnerup Fox4.

The Peacock notched two more wins at 5 p.m. and also had the gold at 6 p.m. among 25-to-54-year-olds. WFAA8's lone win of the day was at 6 p.m. in total viewers.

The 6:30 p.m. ratings were both feast and famine for Wheel of Fortune on CBS11. The venerable letter turner handily won the time slot in total viewers, but plummeted to sixth place with 18-to-49-year-olds.